Social media strategy and delivery for WWF
The Client
WWF UK is the UK arm of the WWF Network, the world’s leading environmental organisation. WWF UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world’s natural resources. They do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend.
The Challenge
WWF UK chose NixonMcInnes as their retained social media agency to help create a strategic approach to social media across the organisation. Being retained means that the NixonMcInnes team have a regular presence onsite with WWF, and have been able to meet with stakeholders in all areas of the organisation to build a picture of the benefits of social media to WWF, and the existing barriers and how those can be overcome. We are also working on a number of specific projects to help fundraising and engage with the online community.
“We selected NixonMcInnes because of their experience of helping major brands with social media, and their strategic approach to making it work across a whole organization. And the fact that they’re really nice people doesn’t hurt either”
Becki Jupp
Head of Acquisition
This work is ongoing and lead by Ross Breadmore and Tom Nixon
