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17th May 2012
17th May 2012
Case study / how to guide - audience insights for the Foreign & Commonwealth Office
16th May 2012
Culture Shock: the future of business is social
16th May 2012
We're hiring again! This time a Project Manager.
15th May 2012
Why collaborative technology won’t fix your business
11th May 2012
- A hack for searching for tweets by date, with help from Google Spreadsheets 19th August 2011
- Social media and behaviour change: applying theory 15th December 2011
- A great year but now what? 11th April 2012
- Notes from the Do Lectures 2011 23rd September 2011
- Calling experienced social media marketing consultants in Brighton 24th October 2011
- Happiness vs work 6th December 2011
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Latest from Will
Culture Shock: the future of business is social
Yesterday I had a great day at Media Future conference in Dublin bay. It's been amazing seeing the event grow and develop over the past four years, so big respect for our friend Jack Murray from Mediacontact that puts the show on. The community that...
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Will McInnes
Managing Director
I spread ideas through speaking and writing with the end goal of making the world better. Written a book called Culture Shock about progressive business. Dad. Eater, drinker, changer, thinker.
I believe we can change the world. I believe in us: real people. I believe in the power of the interconnected humanity that we call social media, and our ability through those tools and technologies to make huge differences. I believe that everything is changing - Education, Politics, Business, Law, the Environment of course - and that all we need to do is pick a problem and start working on it *together*.
I believe in different approaches to business, but having walked that talk for a few years I know how hard doing things differently is. But we really try at NixonMcInnes.
Day-to-day I am the MD here which means I have to ensure our business is developing and growing in order to provide the very best services and people to our visionary clients: a varied and rewarding role. Some of what I do is frontline spending time with our people and clients, and some is more strategic and harder to spot from the outside.
I founded NixonMcInnes with Tom Nixon - you can read that story here.
I love...
Love action, curry, mountain biking, camping, rugby France and most of all my family.
I hate...
Unfairness, idiocy, bad customer service and apathy at the state of the world.
Social Media
Latest Blog Posts
- Culture Shock: the future of business is social, 16th May 2012
- A great year but now what?, 11th April 2012
- London Social Business Scene kicks off, 15th February 2012
- Social Business Sessions London, 17th January 2012
- Our approach to Social Business & the Culture Shock book, 2nd December 2011
Will McInnes - Event speaker
Will McInnes is a passionate voice on how the internet is radically changing our personal behaviour, our organisations and our society. Will has particular expertise in the social web, and is part of the movement to harness and understand the cultural impact of online social networks like Twitter and Facebook.
The specialist consultancy Will founded, NixonMcInnes, is one of only two UK organisations to have made the WorldBlu List of Most Democratic Workplaces.
Will is a non-executive director of Wired Sussex, which supports the development of the digital business community in Brighton. He is married with two energetic young boys, is a mountain biking geek, loves camping, and eating far too much curry.
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"Happiness, openness and participation are seen as subversive and even ridiculous in traditional business boardrooms."
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Copenhagen, 2011. "How do we focus our organizations around on a higher purpose? Will the CEO be replaced by the Chief Meaning Officer?"
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Will being interviewed about Facebook's personal data policy on BBC News.
Book Will...
If you're interested in having Will speak at your event please get in touch with Louise Ash to discuss.
Tel: 01273 764034
louise.ash@nixonmcinnes.co.uk


