01273 764 010

 

We help brands use the social web to build better relationships with people.

We Believe in Social Media

    We live in an age of consumer control.

    It is our job to help our clients find, listen to and then engage with the people that matter to them: customers, staff, investors and the rest of the world.

    We do this through digital media today. We call this social media goodness.

Social Media Strategy

    We believe that strategy is a process, rather than an event. It needs to be built from the inside, by the people who have a true understanding of the organisation’s goals and wider business strategy. Our role is to facilitate you in uncovering, articulating and sharing how your social activity will help you meet your business goals – and then to help you make it happen.

    We can help you develop and share a clear strategies to:
    - create a more robust business case for social media engagement to get buy-in from senior executives, allowing the release of budget and resources
    - achieve alignment of the organisation behind a commonly held and understood set of objectives
    - generate buy-in for your social media programme from colleagues, answering concerns around time & expectations and curbing ad hoc activity
    - organise teams to work together effectively to answer customer needs
    - enable easier prioritisation of activity – and ensure you are spending on the most effective activities
    - create a long term plan, with a clear roadmap for activity
    - achieve visible and quick progress, giving confidence to all involved

    Strategy development services

    What kind of things do we actually do?

    Readiness Review
    We will work together to assess your organisation against a set of ‘readiness’ criteria, identifying areas of opportunity. Also useful if you need to prepare a business case to further develop your social activities.

    Strategy workshop
    A multi-disciplinary workshop designed to uncover objectives, needs and barriers. A great low-risk way to get to know each other, test the fit between us and to define a brief together.

    Executive briefings
    Get your senior team up-to-speed with the issues and opportunities associated with social media. Gain management buy-in for further social activities.

    Stakeholder workshops
    Understand objectives, concerns, barriers and measures across departments – Marketing, IT, Legal, Customer Services etc.

    Organising for social media
    Assessment of your current structure and recommendations for assignment of roles, resource requirements and organisational changes needed to enable your teams to respond to customers effectively and efficiently.

    Strategic planning process
    Part of our account planning process for retained and long-term clients, helping us make sure all activity contributes to your strategic goals:
    - kick-off workshop
    - strategy development, leading to shareable documentation
    - quarterly reviews to check alignment, relevance, performance and progress against goals

    Programme planning
    High-level identification of programmes of work with associated broad timelines to establish next steps.

    Measurement framework
    Help you develop a meaningful way of measuring social activity and demonstrating return.

    Employee engagement programme
    - Identify needs for internal training and propose delivery plan, including the type of training, materials, schedule, feedback and support tools
    - Assess need for internal tools to share insight, experiences and best practice
    - Suggest internal communications around the programme;

    Review of Guidelines, Policies, Crisis Response plans
    - Understand and share perceived risks
    - Identify what documentation exists already
    - Fill in any gaps by co-creating additional documents with Legal, PR or other appropriate department
    - Produce shareable, easy-to-digest response handbook

    To find out more contact Jenni Lloyd on 01273 764017.

Insight

    We use insight to make sure your activities are successful in the real world.

    The key to success is understanding what real people think and how they behave. And critically, what are the values and attitudes that are driving their thoughts and behaviour? Not only do we need to know what is happening now, but we want to be able predict how to be successful in the future.

    Our insight is a blend of traditional market research techniques and web savvy data collection and analysis. Relying on both the old and the new, we can design a research approach that is absolutely right for you and provide insights that will give you the edge.

    Our insights are derived from tried and tested research methods and on new and exciting data sources among the actual people you need to influence. We analyse what they say, analyse what they don’t say and then combine that with expert opinion to make clear recommendations with a solid basis.

    Because insight by itself isn’t enough, our approach is to help you feed what we learn into your strategies, to help you make changes and to evaluate your performance.

    How we can help:

    Design and Evaluation: working together with our different practice specialists we ensure that our project proposals and implementation are based on good evidence.

    Newest of the New: a regular programme of insight to help you prepare for the new tools and technologies that will have an impact in the future. To suggest a topic for our next project, click here.

    Network Research: the growth in online networks is giving rise to a new area of research. We need to understand how they work and how they can be influenced. What are the characteristics of a healthy network? How does news and information flow? Who are the most important individuals? How do they interact with offline networks?

    Insight, like learning, is a process that leads to action. Its aim is to make you more successful.

    To find out more contact Paul Hutchings on 01273 764017

Design

    User Experience
    We help clients create loved designs by using research, profiling and stories; guiding the consumer’s journey through engagement and persuasion to stand out from the marketplace and support your brand in the cluttered and fragmented social spaces online.

    Brand Experience
    We help our clients create better engagement between their brand and their existing and potential customers. We believe in co-creating with our clients to thoroughly understand the ‘brandscape’ that they operate within. The closer we work together the closer we can come to finding the right solution to help our clients really connect with their audiences through their brand online.

Conversations

    Online Reputation Management
    We help organisations make sense of the mass of information the social web presents, to quickly identify negative buzz before it reaches crisis point. Once potentially influential and negative conversations are identified, we can create bespoke solutions that engage with the online community, mitigate the impact on reputation and where possible, turn crises into opportunities.

    Buzz Monitoring
    We help organisations identify their needs around monitoring conversations online, and then recommend or create the appropriate tools, processes and reporting. This provides organisations with a robust, dependable approach that lowers the risk of missing an online crisis, enables like-for-like measurement of ongoing social media marketing initiatives over time and heightens the opportunities to understand and then act on real-time feedback.

    Content Strategy
    We work with clients to tease out what story they want to tell, where they want to tell it and how best to go about telling that story online by developing a content strategy enabling them to plan a content pipeline to deliver a stream of continual and worthwhile content to their audience. The benefits of this investment in compelling content are higher levels of engagement, massive expansion of audience sizes through viral growth and the residual benefit of search engine rankings.

    Dialogue & Engagement
    We have a range of services to help clients begin to reach out and engage with valuable, relevant groups of people online. These include blogger outreach, community engagement, online customer service handling (early-stage only) and rapid-response services, all of which can dramatically improve the quality of relationships with the most committed and passionate online advocates and declaimers.

    Community Building
    Where appropriate we help our clients to germinate and grow their own communities online, either in existing social spaces (e.g. Facebook) or on our client’s own platform. This can over time harness a thriving fan base that will solve other consumers’ problems, spread the word and provide invaluable direct feedback.

    Distribution
    We help our clients distribute content and messages to the right places and at the right time to reach the desired online community and have a positive affect on their campaign or brand.

Applied Technology

    What?

    The way we all use technology is changing the way the world works. Organisations that quickly embrace this will be able to create more and more value, and thrive in this new world

    At NixonMcInnes, we live, breathe, and continually digest emerging technologies, and help you apply and understand them in ways that are beneficial to you and your organisation, by turning ideas into real-world solutions.

    We help you learn first, and fast, by playing with possibilities, and making them real.

    Why?

    1. Learn the applications, features and benefits of emerging technologies and see how the possibilities can shape the way you do business
    2. Validate ideas and potential services through an agile, collaborative, development process
    3. Produce long-term gains, from short-term, low-risk investments

    How?

    1. Working closely together, in an iterative, exploratory partnership
    2. Drawing on our talented, experienced, multi-disciplined team of specialists
    3. Partnering with our broad network of select associates, where appropriate e.g. for mobile or gaming platforms
    4. Using open, reusable standards, frameworks and technologies
    5. Delivering measurable, life-enriching solutions that meet real-world needs
    6. Via usable prototypes, proofs-of-concepts and highly-polished finished articles

    Current themes

    1. Visualizing the real-time web, instantaneously extracting, revealing and measuring online conversations on Twitter around themes, issues and events.
    2. Programming the Internet of things, giving the digital a voice in the physical, and vice-versa, and bridging the physical and digital worlds.
    3. Mining the web of data, making sense of the sea of digital information that is at our fingertips, and plotting the progress of the emerging Semantic Web.

    To find out more contact Steve Winton on 01273 764025.

Culture

    Training
    We provide both functional and senior teams with bespoke training packages to transfer the skills and knowledge they need to understand the radically changed online world. The benefits are increased confidence and awareness of the opportunities which lead directly to better business performance and lower risk.

    Mentoring
    We mentor key individuals to ensure their transformation into well-equipped, confident social web strategists by developing their own particular strengths within the digital marketing landscape.