We help brands use the social web to build better relationships with people.

We Believe in Social Media

We live in an age of consumer control.

It is our job to help our clients find, listen to and then engage with the people that matter to them: customers, staff, investors and the rest of the world.

We do this through digital media today. We call this social media goodness.

Strategy

Planning
We provide clear, confident strategic plans to help brands deliver their business goals through the use of social media by clarifying their goals, focusing their efforts, developing internal consensus and establishing clear and proven measures for success.

Social Media Marketing
We create and deliver appropriate ways for brands to join in with or create conversations and communities to reap the eventual benefits of buzz, engagement and long-term loyalty.

Virtual Goods
We discover new ways for brands to be relevant and profitable in the growing online worlds that can open up new, high-margin revenue streams and lower the risk of missing an important shift in the global business environment.

Insight

Network Mapping
We carefully research and map the networks around our clients’ markets, brands, products and services to rapidly understand the existing online landscape. This creates a shared understanding of the relevant themes, issues, people and social spaces at play and directly informs all planning and implementation activities, often beyond ‘just digital’. We do this through our highly-trained consultants, supported by technology.

Buzz Monitoring
We help organisations identify their needs around monitoring conversations online, and then recommend or create the appropriate tools, processes and reporting. This provides organisations with a robust, dependable approach that lowers the risk of missing an online crisis, enables like-for-like measurement of ongoing social media marketing initiatives over time and heightens the opportunities to understand and then act on real-time feedback.

Usability Testing
We improve the results that websites and other social web platforms deliver by carrying out a range of well-proven user testing services that identify how to increase play, participation, delight and positive buzz.

Consumer Research
We carry out bespoke traditional research activities to understand where target market consumers hang out online, which sources they find authoritative and which social technologies they currently engage with to feed into planning and implementation and so reduce wastage and improve return-on-investment.

Design

User Experience
We help clients create loved designs by using research, profiling and stories; guiding the consumer’s journey through engagement and persuasion to stand out from the marketplace and support your brand in the cluttered and fragmented social spaces online.

Brand Experience
We help our clients create better engagement between their brand and their existing and potential customers. We believe in co-creating with our clients to thoroughly understand the ‘brandscape’ that they operate within. The closer we work together the closer we can come to finding the right solution to help our clients really connect with their audiences through their brand online.

Conversations

Online Reputation Management
We help organisations make sense of the mass of information the social web presents, to quickly identify negative buzz before it reaches crisis point. Once potentially influential and negative conversations are identified, we can create bespoke solutions that engage with the online community, mitigate the impact on reputation and where possible, turn crises into opportunities.

Content Strategy
We work with clients to tease out what story they want to tell, where they want to tell it and how best to go about telling that story online by developing a content strategy enabling them to plan a content pipeline to deliver a stream of continual and worthwhile content to their audience. The benefits of this investment in compelling content are higher levels of engagement, massive expansion of audience sizes through viral growth and the residual benefit of search engine rankings.

Dialogue & Engagement
We have a range of services to help clients begin to reach out and engage with valuable, relevant groups of people online. These include blogger outreach, community engagement, online customer service handling (early-stage only) and rapid-response services, all of which can dramatically improve the quality of relationships with the most committed and passionate online advocates and declaimers.

Community Building
Where appropriate we help our clients to germinate and grow their own communities online, either in existing social spaces (e.g. Facebook) or on our client’s own platform. This can over time harness a thriving fan base that will solve other consumers’ problems, spread the word and provide invaluable direct feedback.

Distribution
We help our clients distribute content and messages to the right places and at the right time to reach the desired online community and have a positive affect on their campaign or brand.

Technology

Applications
We apply our specialist knowledge to grow ideas that can be translated into engaging websites and web applications. Our experienced in-house team understand the various different technologies that underlie the construction of a website and will work closely with you to create, design and build digital communications to help deliver on your strategic mission. Our clued-up in-house team are experts in developing:

• Social websites
• Widgets & Facebook applications
• Blog design & build
• Social media press rooms
• Community forums

Platforms
We sift through the multitude of technology platforms available to identify and suggest the best tools to deliver the optimal web design and build to our clients. We act as an extension of your own internal team and deal with the various partnerships on your behalf.

Innovation
We keep up to date with the latest technologies and identify new tools and services that would benefit our clients’ social media infrastructure and we break new ground by delivering these technologies in the projects we undertake. We also contribute by making sure we share what we learn, so it can be of a wider use to our audience.

Culture

Training
We provide both functional and senior teams with bespoke training packages to transfer the skills and knowledge they need to understand the radically changed online world. The benefits are increased confidence and awareness of the opportunities which lead directly to better business performance and lower risk.

Mentoring
We mentor key individuals to ensure their transformation into well-equipped, confident social web strategists by developing their own particular strengths within the digital marketing landscape.

Measurement

Analyse / learn / improve
Understanding the success of any activity is crucial, especially in these budget-conscious times. All our work is underpinned by a measurement framework from which we can analyse, learn and improve. This approach is flexible enough to accommodate each client’s requirements and based on developing a set of Key Performance Indicators that reflect the individual organisation’s objectives.

We also believe that numbers alone can confuse as much as illuminate – so we advocate focusing on trends and delivering actionable insights in an easy-to-use format.

As social media marketing is still in its infancy we recognise that each project represents a learning curve. We believe that open and common measurement standards and practices will help create industry benchmarks from which all marketers will benefit. This is why we instigated and still take a very active part in MeasurementCamp, a monthly meet up for people to discuss different ways of tracking social media campaigns and activity.