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Time for a change - why you need to update your Google Analytics tracking code

Google Analytics Dashboard 

The analytics tool we use most often in NixonMcInnes websites is Google Analytics. Analytics tools help you gain detailed insight into how your customers are interacting with your website.

Google launched a new version of their free Google Analytics package a few weeks ago.

Benefits of the new implementation include:

  • More reliable tracking capabilities
  • Lighter code
  • Advanced features and sophisticated reporting
  • New Multi-line Graph (beta feature) that graphs two different metrics against each other over time
  • Reports available in six additional languages, bringing the total number of supported languages to 25

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Telmo wrote this on 29.02.08 – 4 comments
It's filed in the Business, Development, Internet, Marketing, NixonMcInnes, Our sites, Strategy, User experience, Web analytics, Web technology, ebooks box

Publication: one project, multiple developers (part 1)

Publication is a fascinating area of web development. Especially for projects that involve blogs mixed with eCommerce, multi-lingual and multi-site projects.

It’s exciting to see a team of developers coding the brink of Social Media embedded in product pages of an online shop.

As projects grow the dev team grows with them. Developers hungry for coding join in and start doing their magic.

When you have more than one developer working on a project they can accidentally overwrite each other’s code by uploading files or simply by deleting required files, so the risk of publication processes increases.

To minimize the risk - and the delays they cause - software packages can be used, rules can be set and procedures followed… the goal is to achieve painless publication of a website and its updates.

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Telmo wrote this on 21.11.07 – what do you think?
It's filed in the Development box

Content Management Systems for Web Applications

I spent the last few days analysing Content Management Systems (CMS) for web applications.

NixonMcInnes CMS v4We have a very brilliant open source ‘PHP/mySQL, in-house, 3-years-old, SEO Friendly (Search Engine Optimization Friendly)’ CMS - picture on the right - developed by half a dozen developers over the years. But, as projects are growing the need for more was clear. The search for the ultimate CMS had begun…

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Telmo wrote this on 16.11.07 – what do you think?
It's filed in the Development box