The Brighton & Hove Business Awards website updated and live Posted on 09.05.08
The second battle of who's-responsible-for-the-website Posted on 08.05.08
Why FAIL is viral Posted on 28.04.08
Justifying and planning a corporate blog Posted on 25.04.08
Building Micro Web Applications using WordPress Pages Posted on 25.04.08
More lovely marketing momentum from NixonMcInnes – check out where our comments are being published and where we have been getting out and about spreading the word of social media goodness.
Read more…
Ruth wrote this on 02.04.08 – 1 comment
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press, Social media box
Note from the author: apologies if this post sounds like a Microsoft marketing campaign, but I am really excited about this technology!
Let’s say you have a website and you want to give your visitors the experience edge.
The media experience can be improved by using Microsoft Silverlight on your website. Some of the features include:
Some impressive examples can be found on the Silverlight website. Here’s a few from the top of my head:
Telmo wrote this on 18.03.08 – 33 comments
It's filed in the Design, Development, Marketing, User experience box
Recently I was on a train to Brighton, a bit bored and without juice in my laptop so I decided to go online via my mobile phone to check out the social media marketing goodness flowing from the NM towers blog.
I became increasingly frustrated by the tiny text and slow loading times. I thought that it would be a good time to release the mobile version of the site at: m.nixonmcinnes.co.uk! Read more…
Patrick Mays wrote this on 11.03.08 – what do you think?
It's filed in the Marketing, NixonMcInnes, RSS, Social media box
The analytics tool we use most often in NixonMcInnes websites is Google Analytics. Analytics tools help you gain detailed insight into how your customers are interacting with your website.
Google launched a new version of their free Google Analytics package a few weeks ago.
Benefits of the new implementation include:
Telmo wrote this on 29.02.08 – 4 comments
It's filed in the Business, Development, Internet, Marketing, NixonMcInnes, Our sites, Strategy, User experience, Web analytics, Web technology, ebooks box
‘War…[boom boom, bam bam, donk], what is it good for?’
Yeah brother. Well what about social media? [boom boom, dank dank, dom] Haaaaaa-bsolutely nuthin’...
(Or is it?)
This is a question I’ve been asking myself lately. You see, I’m a bit crazy, a bit driven and I need to achieve. But I’ve been a bit like a rocket-jet without a steering wheel. I’ve achieved bits and pieces but at the highest and most important level, I’ve lacked PURPOSE.
Which has led me to question how I use my skills and especially those of the wonderful team we’ve assembled at Nixon McInnes. When such great people come together and gel, is it reasonable to allow them to work bloody hard in an interesting, fast-moving and fun area without occasionally stepping back and asking ‘are we really giving the world our very best here?’.
Isn’t that a responsibility I have to myself and my team, to check the reason why we’re doing what we do?
Another way to frame the same question is to look at our team, our skills, our knowledge and our passions and ask: what is social media *for*?
One thing social media can be harnessed for is improving how organisations conduct their marketing. This is our line of work, and we are building a good name and reputation for ourselves here. These days we tend to work with larger organisations and so our efforts can genuinely help our client’s consumers. So in a very very small way, we’re making a positive difference one project at a time.
But that’s not enough for me, and I don’t think it’s enough for our team.
I know you, dear reader, know this and don’t wish for me to patronise or come over all sandalwood and tie-dye (duuuuude), but this world that we live in has far greater problems than how to sell handbags. And so whilst as anyone who has worked with me knows I do have genuine passion for improving how big brands communicate with their consumers, I reckon I can recruit a whole new level of passion and energy for using social media to work on the world’s biggest and most real issues.
Here’s a few of the biggies off the top o’ me head in no particular order:
You get the idea.
If it’s big, important, worthy and you (or I, more accurately) immediately pretend it isn’t there and wish it’d go away and stop interrupting your (my) thoughts about whether to buy the prawn or the roast beef sandwich, it’s probably on the list.
So this is pretty much where we’re up to, at the very start of this thinking and talking process as a team.
We’re absolutely not about to stop doing what we do, that’d a damn good plan B to tease us away from a Plan A that is currently fun and rewarding. But what we do is ever-evolving and adaptive and that is why we have survived and thrived over the years - and so we are about to start thinking about other things we can do in addition to our work harnessing social media for marketing. It’s another iteration of Project Nixon McInnes.
And please allow me to be very clear: this ain’t about Corporate Social Tickboxing either. This is about real differences made by harnessing our team’s unique blend of skills and experiences. And it’s not about not-for-profit necessarily. I guess the vision is of a blend of things: online communities, websites, applications & tools, channels, campaigns, resources, events (real world, even!) - whatever we feel can make a difference.
So here’s some questions for you, and I’d love to hear what you think.
I look forward to the conversation now :)
Will McInnes wrote this on 08.02.08 – 12 comments
It's filed in the Business, Internet, Marketing, NixonMcInnes, Off topic, Social media, Strategy box
We’ve been making marketing waves here at NM towers and hopefully educating the masses about Social Media Goodness. Feel free to check out where we’ve been and what we’ve been talking about so far in 2008 - and where you can catch up with us next…
Ruth wrote this on 06.02.08 – what do you think?
It's filed in the Business, Events & conferences, Marketing, NixonMcInnes, Press, Social media box
Simple yet wonderfully effective - web widgets are a great tool to improve SEO, content distribution and viral campaign awareness. They add value for the user and help a site owner promote and distribute content easily and at minimal cost. Find out more by downloading “Essential Web Widgets” the 2nd chapter in our FREE e-book: “A Marketers Guide to Social Media”.
Jo wrote this on 24.05.07 – what do you think?
It's filed in the Development, Internet, Marketing, Social media box
We educate our clients and course ‘guests’ on GIVING IT AWAY!
We say: think of incredibly useful content and tools, create them and give them away.
We say: your boss will say ‘but we don’t want to give it away’. You need to tell him ‘boss, it’s OK to be male, elderly and often wrong’ and you need to educate him about the size of the opportunity, the reach of the Internet, the power of giving and the SEO benefits too.
We give away content too. We don’t just say it - shizzlers - we boom-tickling do it.
So please enjoy:
Plus, as an extra titbit - how cool is SlideShare? You just upload yer slides, and bada bing, it gives you a neat snippet of code to insert on your web page or blog, and boom tickey boom - WIDGET INSERTED :). Happy days, web campers, happy days…
Will McInnes wrote this on 02.05.07 – what do you think?
It's filed in the Free things, Interesting box
The new age of online marketing success is often about sharing your knowledge and personalising your offering.
With this in mind we invited some of our lovely clients and friends along to Brighton Marina on Friday to share our words of wisdom on the topic and indeed learn about their own experiences and top tips.
Online marketing is transforming the balance and focus of marketing budgets all over the world and if yours doesn’t reflect that then “Come on - catch up!”
We got togeather at the Alias Hotel Brighton and talked through the commercial benefits, core principles and some great examples of business blogging, online social networking, podcasting, killer content, email marketing and online branding.
We got excited, shared some knowledge and helped some great people identify ways to kick new life into their own online strategy.
To see us all in action have a look at our photos on our Flickr account.
If you missed out and would like to come along to future events then drop me an email at jo@nixonmcinnes.co.uk - we’d love to see you.
Jo wrote this on 30.04.07 – what do you think?
It's filed in the Internet, Marketing box
Superb news is that I’ve been asked to join O2’s Marketing Academy Faculty to help O2’s marketers make the very most of opportunities in online marketing.
The Marketing Academy is run by an interesting and very professionally-run organisation called Imparta who first opened the conversation with us about this project.
It’s going to be fantastic fun working with Imparta and the O2 marketers.
My role is to design and develop the Online Marketing module for the Academy and to then deliver it at a series of training courses over the next year.
The marketing people at O2 are young, fun and very switched on, and to contribute our knowledge, skills and experiences to build the capability at O2 is a fantastic opportunity indeed. What a fantastic brand!
If we were blowing our own trumpet (and let’s face it, when are we not…?) we would trumpet about how this appointment further endorses just how much we know about our craft.
But let’s not do that..lots to work on with our client projects - time to crack on.
Will McInnes wrote this on 22.03.07 – 1 comment
It's filed in the Internet, Marketing box
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