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MeasurementCamp - collaborating to make sense of measuring social media

MeasurementCamp image

The background

Traditional digital marketing has been around for at least 10 years now. During that time benchmarks and standards have built up around this form of promotion. We have tried and tested techniques to measure and apply best practice to this area. At present, no such principles and values exist in relation to measuring social media and online PR. Queue MeasurementCamp.

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Ruth wrote this on 01.08.08 – what do you think?
It's filed in the Events & conferences, Industry news, Social media, Strategy, Web analytics box

More Marketing Momentum by NixonMcInnes

Read on for an update of recent press that we have been contributing to here at NixonMcInnes, plus a list of future events we will be attending. Read more…

Ruth wrote this on 14.05.08 – what do you think?
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press box

Marketing Momentum

More lovely marketing momentum from NixonMcInnes – check out where our comments are being published and where we have been getting out and about spreading the word of social media goodness.
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Ruth wrote this on 02.04.08 – 1 comment
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press, Social media box

Nixon McInnes - Making Waves

We’ve been making marketing waves here at NM towers and hopefully educating the masses about Social Media Goodness. Feel free to check out where we’ve been and what we’ve been talking about so far in 2008 - and where you can catch up with us next…

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Ruth wrote this on 06.02.08 – what do you think?
It's filed in the Business, Events & conferences, Marketing, NixonMcInnes, Press, Social media box