I’m starting a blogging relay – a challenge for my team and you dear reader – and together we shall make a comprehensive, useful, current and interesting A – Z of Social Media, one blog post at a time!
I’m starting with ‘A’…. please add any other ‘A’s you can think of as comments. Then, the baton gets passed on, and taken from my fair hands from one of my team members, to start on ‘B’ for the rest of us to add to in the same way.
Gettit?
I’ll begin…
A
Addictomatic
Addictomatic is a new buzz monitoring tool that allows you to search your keywords (your company name, any events you need to track online coverage of, your own name etc) from a range of online places, including Flickr photos, blogs, Twitter, Technorati and social bookmarks.
Unfortuanatly it doesn’t yet search forums, which for some buzz monitoring would be essential, and have not talked about plans to add these to the functionality… yet. (One good free tool to track buzz on forums is Board Tracker… oops, stepping into ‘B’!)
Ambient Intimacy
Ambient intimacy is a lovely term coined by Lisa Reichelt quite some time ago in this blog post (worth a read) which I think summarises quite nicely what the social web has done to our personal relationships. To quote Lisa:
“Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. Flickr lets me see what friends are eating for lunch, how they’ve redecorated their bedroom, their latest haircut. Twitter tells me when they’re hungry, what technology is currently frustrating them, who they’re having drinks with tonight.”
I like that even if I don’t get to see my friends as often as I like due to our ever increasingly busy lives I don’t feel so disconnected to them due to the lengths of time apart – by following them on Flickr, Twitter and even Facebook I still feel close to how they are doing, where they are at any one time.
Any more ‘A’s? please add to the list in the comments!
Next, ‘B‘….. http://www.nixonmcinnes.co.uk/2008/11/10/a-z-of-social-media-b-is-for/
Anna wrote this on 24.09.08 – 6 comments
It's filed in the A2Z of Social Media, Buzz monitoring, Interesting, Internet, Social media box
Last night, while half watching an episode of Skins on Channel 4 and half messing about with BBC iPlayer, I spotted that a new episode of Ashes to Ashes was available to download. Slightly miffed that there didn’t seem to be any way of getting an update prompt when a new episode of a show is released I twittered a flippant (yet fortunately expletive free) remark.
Minutes later I found I had a new Twitter contact. Some bloke called James Cridland had obviously been tracking the keyword “iPlayer” and a quick visit to his site revealed him to be the Head of Future Media & Technology at BBC Audio & Music Interactive. Turns out that he was interested in finding out what I’d meant by my off the cuff tweet and I explained (in 140 characters or fewer) how neat it would be if new episodes would “automagically add themselves to the download manager. Or it’d prompt you. I expect you’re already thinking about this :)”… Of course, it turns out that they are. Because he told me.
Morals from this story?
Firstly, the BBC still kick ass.
Secondly, never underestimate the powers of your own actions online (no matter how insignificant or throwaway they initially seem).
Thirdly, the wealth of opinions about your entity (organisation, product or even person) have never been so readily available. Actively listen to your critics, users or visitors, like James is, harness that information… and use it to make something better!
What is tracking? (From the Twitter FAQ):
Tracking is an SMS or IM only feature that allows you to receive all twitters that match a word you’re tracking. For example, if you send track Obama, you will receive all updates that match “Obama.” All updates sent from tracking will begin with parenthesis. You can easily stop getting these messages by sending untrack Obama.
More about buzz monitoring
Read ‘Essential Buzz Monitoring‘, Chapter 5 of our FREE e-book – “A Marketers Guide to Social Media”.
This is a user-friendly, no-jargon guide with great examples and useful tips on how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.
Trevor May wrote this on 22.02.08 – 7 comments
It's filed in the Buzz monitoring, RSS, Social networks box
We’ve been making marketing waves here at NM towers and hopefully educating the masses about Social Media Goodness. Feel free to check out where we’ve been and what we’ve been talking about so far in 2008 – and where you can catch up with us next…
Read more…
Ruth wrote this on 06.02.08 – what do you think?
It's filed in the Business, Events & conferences, Marketing, NixonMcInnes, Press, Social media box
