Justifying and planning a corporate blog

Great article on mycustomer.com today (well I would say that because I’m quoted in it!) for any folks in big companies who are putting together a business case for corporate blogging. Check it out.

Tom wrote this on 25.04.08 – what do you think?
It's filed in the Blogging, Social media box

Wordpress 2.5 - new version released. Should I upgrade?

Wordpress 2.5 Dashboard preview

Blogging was never my specialty… until I used Wordpress to develop a blog for a client.

Wordpress is a Blog Tool and Weblog Platform.

Nowadays I love it! I wish I had more time to blog. I have a lot to say! :)

Back to the point… the new very much expected version of Wordpress 2.5!

I have just downloaded and installed my first version… I am so excited! Love to learn about new technologies and its updates.

What’s in it?

Business blogging: show me the return on investment!

A few months ago, we launched a new website for Rushton International - a market leader in insurance valuations.

At the heart of the new site is a blog. This is best practice for professional service firms who are essentially selling the expertise of their people. It allows you to demonstrate your knowledge and give a human face to the company. Perhaps best of all, blogs are search engine friendly, allowing potential customers to find you using very specific searches. Read more…

Tom wrote this on 23.11.07 – 4 comments
It's filed in the Blogging, Business, Our sites box

Free! Slides from our recent seminar

We educate our clients and course ‘guests’ on GIVING IT AWAY!

We say: think of incredibly useful content and tools, create them and give them away.

We say: your boss will say ‘but we don’t want to give it away’. You need to tell him ‘boss, it’s OK to be male, elderly and often wrong’ and you need to educate him about the size of the opportunity, the reach of the Internet, the power of giving and the SEO benefits too.

We give away content too. We don’t just say it - shizzlers - we boom-tickling do it.

So please enjoy:

Plus, as an extra titbit - how cool is SlideShare? You just upload yer slides, and bada bing, it gives you a neat snippet of code to insert on your web page or blog, and boom tickey boom - WIDGET INSERTED :). Happy days, web campers, happy days…

Will McInnes wrote this on 02.05.07 – what do you think?
It's filed in the Free things, Interesting box

Cutting edge online marketing: sharing our words of wisdom and passion

The new age of online marketing success is often about sharing your knowledge and personalising your offering.

With this in mind we invited some of our lovely clients and friends along to Brighton Marina on Friday to share our words of wisdom on the topic and indeed learn about their own experiences and top tips.

Online marketing is transforming the balance and focus of marketing budgets all over the world and if yours doesn’t reflect that then “Come on - catch up!”

We got togeather at the Alias Hotel Brighton and talked through the commercial benefits, core principles and some great examples of business blogging, online social networking, podcasting, killer content, email marketing and online branding.

We got excited, shared some knowledge and helped some great people identify ways to kick new life into their own online strategy.

To see us all in action have a look at our photos on our Flickr account.

If you missed out and would like to come along to future events then drop me an email at jo@nixonmcinnes.co.uk - we’d love to see you.

Jo wrote this on 30.04.07 – what do you think?
It's filed in the Internet, Marketing box