Yesterday started like any other day at NixonMcInnes; Will was running the ever popular Measurement Camp when he was suddenly pulled aside by our friends at Hotwire and asked if he would like to provide comment on the breaking news that Facebook had decided to change their terms of service and implement an ‘irrevocable’ licence to do exactly what they want with your content. Facebook have now returned to their previous terms of use after tens of thousands of users said it breached their right to privacy. Controversial eh? So controversial that the BBC picked up on the story and invited Will to comment. We naturally, jumped at the opportunity, it’s not every day you get to be on the BBC after all. 15 minutes of fame at last.
So Will had to leave Measurement Camp early (apologies to all of those in attendance and thanks to those who were left to wrap up the morning session) and was whisked over to Television Centre in White City where he was interviewed for the BBC lunchtime news.
Back in Brighton, the NixonMcInnes office and various members of the Twitter community eagerly waited to watch him on the TV.
Check out the Twitter chatter that’s been going on; NB this content is liklely to be out of date in a couple of weeks time.
Such an exciting and memorable day, we simply had to shout about it.
We are very proud of our Will, well done and many thanks goes out to Robin Wilson at McCann Erickson for the lead and to Hotwire for securing the opportunitty and organising Will on the day.
View Will’s stellar performance.
Ruth wrote this on 19.02.09 – 3 comments
It's filed in the Funny, Interesting, Marketing, NixonMcInnes, Press, Social networks, User generated content, Web technology box
I live in Brighton and NixonMcInnes is based close to the Brighton Pier.
Each and everyday I take a wander along the seafront and today was by no means an exception.
Even though a storm appeared to be in full swing, the rain and the wind didn’t put me off in the slightest. Gusts of wind pushed me back but I kept on walking toward the seafront and when I got there, an amazing spectacle of nature was taking place: massive waves were breaking below the Brighton Pier. Read more…
Telmo wrote this on 10.03.08 – 4 comments
It's filed in the Interesting, Social media, Social networks box
Last night, while half watching an episode of Skins on Channel 4 and half messing about with BBC iPlayer, I spotted that a new episode of Ashes to Ashes was available to download. Slightly miffed that there didn’t seem to be any way of getting an update prompt when a new episode of a show is released I twittered a flippant (yet fortunately expletive free) remark.
Minutes later I found I had a new Twitter contact. Some bloke called James Cridland had obviously been tracking the keyword “iPlayer” and a quick visit to his site revealed him to be the Head of Future Media & Technology at BBC Audio & Music Interactive. Turns out that he was interested in finding out what I’d meant by my off the cuff tweet and I explained (in 140 characters or fewer) how neat it would be if new episodes would “automagically add themselves to the download manager. Or it’d prompt you. I expect you’re already thinking about this :)”… Of course, it turns out that they are. Because he told me.
Morals from this story?
Firstly, the BBC still kick ass.
Secondly, never underestimate the powers of your own actions online (no matter how insignificant or throwaway they initially seem).
Thirdly, the wealth of opinions about your entity (organisation, product or even person) have never been so readily available. Actively listen to your critics, users or visitors, like James is, harness that information… and use it to make something better!
What is tracking? (From the Twitter FAQ):
Tracking is an SMS or IM only feature that allows you to receive all twitters that match a word you’re tracking. For example, if you send track Obama, you will receive all updates that match “Obama.” All updates sent from tracking will begin with parenthesis. You can easily stop getting these messages by sending untrack Obama.
More about buzz monitoring
Read ‘Essential Buzz Monitoring‘, Chapter 5 of our FREE e-book – “A Marketers Guide to Social Media”.
This is a user-friendly, no-jargon guide with great examples and useful tips on how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.
Trevor May wrote this on 22.02.08 – 7 comments
It's filed in the Buzz monitoring, RSS, Social networks box
