Max St John / Consultant / 01273 764023

Consultant is a pretty amorphous label but then my job's so varied it's probably a good thing! What makes it so interesting is that it combines the things I find most fascinating: people, their behaviour and how the web fits in and evolves around them.

I wear two metaphorical hats at NixonMcInnes - one technical and one strategic.

As a producer and user experience designer, I lead our creative and technical teams on building social sites and apps. I'm the man in the middle, pulling together our talented designers and developers, working closely with our clients and making sure we deliver things that everyone loves. I also make sure they're designed to be successful by creating user experiences to fit the people who use them, and running usability tests to make sure we've got it right.

On the strategic front as a consultant I help brands, public and third sector organisations bridge the gap between them and their audiences using the social web. This might be through helping them find where people who matter to them hang out, or helping them create a social media strategy that fits their broader communications plan.