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There is a new directive in town, from the 26th May any UK company breaking the EU’s directive on Unfair Business-to-Consumer Commercial Practices will face prosecution, fines or jail terms for staff.
Find out more.
We can help develop your blog strategy, set up and design your blog or advise you on latest techniques and copywriting. Download our eBook or chat to us on 01273 648301.
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At NixonMcInnes we like to dabble with the complete spectrum of paraphernalia available to us large or small, free or otherwise, however to get you started here is a selection of some the useful, complimentary tools you can use to monitor your buzz…
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Social media played an important role in Barack Obama’s victory in the US Democratic party nomination race. Let’s take a look at some of the things he did, and what marketers can learn from it.
If you want to discuss how you can improve your campaign and extend the reach of your message then please call one of the founder Directors, Tom Nixon on 01273 648301.
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Trendpedia
www.trendpedia.com |
Want to know who is talking about you, your company, product or service in the blogo-sphere? Or you just want to know who is chatting about the topics you are interested in? Check it out here. You can track a topic’s trendline from three months ago up to today. Get buzzing! |
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Monitor This
alp-uckan.net/free/
monitorthis |
Enter a search term and you have the ability to scan up to 20 different search engines at any one time. Get a positive result and you will receive a list of matching RSS feeds in OPML format in return. |
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Social Scan
www.socialscan.com |
Want to know how popular your website is based on the amount of links within the most common social networking sites? Use social scan to find out the answers. |
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Trackur
www.trackur.com |
A buzz monitoring tool that is currently free to use on a two week basis. This tool enables you to track your online reputation within minutes. You input the names, products, and brands that are most important to you and Trackur will search through millions of blogs, news sites, images, and videos for you. |
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Ego Surf
www.egosurf.org |
One for all you egotists out there; Ego Surf keeps track of where your blog is mentioned not only within Google but within Yahoo, MSN, del.icio.us and Technorati as well. Ego Surf will also keep a historical track of your rankings so that you can compare and contrast over a period of time. |
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Flickr
www.flickr.com |
Keep an eye on your image by tracking name or your company name within the online photosphere. You can subscribe to RSS feeds which will let you know when your particular search terms come up. Prepare to devise a collateral damage strategy when that photo of you at that party appears online. |
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Google Alerts
www.google.com/alerts |
Our list wouldn’t be complete without mentioning Google’s free alert service. You can set up alerts on your specific search term or terms and Google will rummage around all of the latest relevant Google results and deliver them straight into your in-box, once a day, as it happens or once a week. Like an RSS reader, but straight into your in-box. |
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For further information, please see our free eBook on buzz monitoring or to chat about monitoring your brand online in more detail e-mail our Director Tom Nixon or call him on 01273 648301. |
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Oxfam have commissioned NixonMcInnes to create a series of widgets to accompany their offline campaigns and connect fellow activists in the fight to end poverty and suffering around the globe. Read the full blog post here.
We love widgets. To find out more, take a look at our free eBook or if you have an idea for a widget that you want to produce, call us on 01273 648301 we are happy to help!
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Measurement Camp VI took place on the 3rd September, however it is not too late to get involved. Have a look at the aims and objectives and what’s been going on here.
NixonMcInnes can of course do all this sort of stuff for you, so if your organization would like professional help in the area of analytics and measurement, then please give us a ring on 01273 648301.
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Coffee is officially addictive. Starbucks is the largest coffeehouse in the world, with over 15,000 outlets across the planet. With such a large consumer base Starbucks have recently launched a website called My Starbucks Idea. Here they encourage their clientele to submit suggestions, vote for their favourite ideas and generally take an active part in shaping the vision of Starbucks via the magic of online. How dynamic of them.
Starbucks are not a techie company; they are by no means diminutive however by utilising the power of the social web in much the same way Dell has with its Ideastorm website or Threadless, the Chicago based t-shirt maker, they are actively and earnestly engaging with their worldwide audience, crowdsourcing their patrons and asking them to be creators. This is a brave and bold move by Starbucks who are setting themselves apart in the marketplace. By doing something different, inviting feedback good or bad, they have made it clear they want to know what their customers think.
With one opening on a street near you probably very soon; Starbucks invites you to get involved and influence the future of coffee and pastries in your town or dare I say it, the world!
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We are proud to have been selected to help the following organisations:
Make Your Mark Campaign – Developing a social media strategy with particular emphasis on engaging with their community both on their site and across the social web
Oxfam – The design and build of a series of campaign widgets
Zurich Insurance – Early stage tactical thinking around online marketing
Co-op Financial Services - Design and delivery of a financial services corporate blog
Channel 4 – Helping develop a PR 2.0 plan
Want to chat to us about how we can assist you?
Get in touch on 01273 648301.
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Seesmic – founded by Loic Le Meur, formerly the Executive VP Europe of SixApart and founder of several web companies in Europe as well all the largest European web conference, LeWeb3. Seesmic is social software but all via the medium of video. You can upload a video or post a URL, record your entry with a webcam or your mobile phone. You can select any language you want. Follow the public timeline; make your broadcast public or private, connect with members of the community or your particular friends. Join the conversation now and have some fun!
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