
For a few days before Christmas, deep within the NixonMcInnes Skunkworks, a band of elves were busy developing something special based upon some newly released Wordpress functionality. Behold, our new plugin, Sentimeter!
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Edward wrote this on 04.01.10 – 4 comments
It's filed in the Blogging, Development, Free things, Internet, NixonMcInnes, Social media, Web analytics, Web technology, measurement, wordpress box

Do you have a project that you would like to discuss with us? Or perhaps you know someone who is thinking about how to implement their digital strategy for 2009 and could do with some useful, actionable input and direction?
If so, we are running a limited edition special offer to help you shine online. Check it out.
If we can’t be of assistance or if you are not satisfied with the results then we will send you a delicious cake from the lovely Brighton cake boutique Choccywoccydoodah. Mmm, how can you refuse such a tasty proposal?
“And if you want to know a little bit more about our practice areas and service offerings then check out our “What we do page”. This will give you guys, the wonderful NixonMcInnes audience, a little more information about the kind of work we are helping folks with.
Just so you know in case it is still not clear; we are a full service agency; this means that not only can our skilled social media consultants help you apply social media to your marketing strategy and help you use this medium to plan specific campaigns, but the consultants are backed up by a fully formed delivery team made up of talented developers and designers able to make your ideas for websites, widgets, applications, blogs, social media press rooms and anything else web wise a reality. You can even get to know the team in advance.
So go on, book your conversation with us now, we are ready, poised to listen to your challenges and lend a hand; guaranteed!
Just e-mail or pick up the phone:
ruth@nixonmcinnes.co.uk
01273 648315.
I look forward to hearing from you.
Thanks to EpicFireworks for the image.
Ruth wrote this on 26.03.09 – 1 comment
It's filed in the Business, Buzz monitoring, Design, Development, Free things, Marketing, NixonMcInnes, Social media, Social networks, Strategy, Web analytics, Web technology box

The background
Traditional digital marketing has been around for at least 10 years now. During that time benchmarks and standards have built up around this form of promotion. We have tried and tested techniques to measure and apply best practice to this area. At present, no such principles and values exist in relation to measuring social media and online PR. Queue MeasurementCamp.
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Ruth wrote this on 01.08.08 – 1 comment
It's filed in the Events & conferences, Industry news, Social media, Strategy, Web analytics box
The analytics tool we use most often in NixonMcInnes websites is Google Analytics. Analytics tools help you gain detailed insight into how your customers are interacting with your website.
Google launched a new version of their free Google Analytics package a few weeks ago.
Benefits of the new implementation include:
- More reliable tracking capabilities
- Lighter code
- Advanced features and sophisticated reporting
- New Multi-line Graph (beta feature) that graphs two different metrics against each other over time
- Reports available in six additional languages, bringing the total number of supported languages to 25
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Telmo wrote this on 29.02.08 – 4 comments
It's filed in the Business, Development, Internet, Marketing, NixonMcInnes, Our sites, Strategy, User experience, Web analytics, Web technology, ebooks box

Read the latest chapter in our ebook series and find out how you can make sense of the endless stream of data generated by your web analytics package. Define the numbers that matter and use them to generate actionable insights for you and your colleagues.
Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.
‘Essential Web Analytics’ is part of our FREE e-book – “A Marketers Guide to Social Media”.
This is a user-friendly, no-jargon guide with great examples and useful tips of how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Jenni wrote this on 27.02.08 – 1 comment
It's filed in the Free things, Marketing, NixonMcInnes, Web analytics, ebooks box