Time for a change - why you need to update your Google Analytics tracking code

The analytics tool we use most often in NixonMcInnes websites is Google Analytics. Analytics tools help you gain detailed insight into how your customers are interacting with your website.

Google launched a new version of their free Google Analytics package a few weeks ago.

Benefits of the new implementation include:

• More reliable tracking capabilities
• Lighter code
• Advanced features and sophisticated reporting
• New Multi-line Graph (beta feature) that graphs two different metrics against each other over time
• Reports available in six additional languages, bringing the total number of supported languages to 25

Read more…

Telmo wrote this on 29.02.08 – 4 comments
It's filed in the Business, Development, Internet, Marketing, NixonMcInnes, Our sites, Strategy, User experience, Web analytics, Web technology, ebooks box

‘Essential Web Analytics’ white paper for Marketers - get to grips with who’s doing what on your website

Read the latest chapter in our ebook series and find out how you can make sense of the endless stream of data generated by your web analytics package. Define the numbers that matter and use them to generate actionable insights for you and your colleagues.

Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.

‘Essential Web Analytics’ is part of our FREE e-book - “A Marketers Guide to Social Media”.

This is a user-friendly, no-jargon guide with great examples and useful tips of how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.

Jenni wrote this on 27.02.08 – what do you think?
It's filed in the Free things, Marketing, NixonMcInnes, Web analytics, ebooks box