Marketing to teenagers in online virtual world Habbo Hotel
Habbo Hotel is a cartoon-like online virtual world aimed at 12-19 year olds. Originating in Finland, it’s an established player in this market with localised worlds for over 30 countries.
I had an enjoyable visit to Habbo Hotel’s colourful real life European HQ in East London today and I thought I’d share a few things that I learnt. Please do ask questions in the comment section – I’m sure the friendly guys from Habbo Hotel will be pleased to answer. Read more…
Tom wrote this on 28.11.07 – 4 comments
It's filed in the Virtual worlds box
