MeasurementCamp is fun, relevant, and important! Oh, and it’s not a weekend, it’s a couple of hours once a month. The first was held at the beginning of April. The purpose of MeasurementCamp is to create a set of open source resources which allow interested parties to better measure and so understand and improve their social media communications online and offline. MeasurementCamp brings together the varied people of the digital revolution - web developers; buzz monitoring technologists; social media planners; smart PR people - to solve the questions that swirl around ‘how do we measure social media?’. Read more…
Ruth wrote this on 12.05.08 – what do you think?
It's filed in the Events & conferences, Social media box
When I first started working in web agency world in the Jurassic era of 1999, we had a battle on our hands. Because the web was ‘to do with computers’ and a bit new, more often than not it fell to the I.T. folk in our client’s organisations to lead on web strategy, design and development. Read more…
Tom wrote this on 08.05.08 – what do you think?
It's filed in the Social media, Strategy box
A little while ago I wrote about the ingredients of a successful viral. The FAIL blog is a perfect example.
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Tom wrote this on 28.04.08 – 4 comments
It's filed in the Interesting, Social media box
Great article on mycustomer.com today (well I would say that because I’m quoted in it!) for any folks in big companies who are putting together a business case for corporate blogging. Check it out.
Tom wrote this on 25.04.08 – what do you think?
It's filed in the Blogging, Social media box
Twitter has been awash with buzz about at article on the front page of Friday’s Guardian about how Downing Street is using Twitter as a communication channel.
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Tom wrote this on 20.04.08 – 4 comments
It's filed in the Social media, Strategy, twitter box
I think this post about US airline Jet Blue using Twitter perfectly demonstrates how corporations need to tread very carefully when they begin to engage with customers using the microblogging service. They didn’t make any huge gaffs, but this got me thinking about what the rules should be for corporations thinking about using Twitter. Here’s what I came up with:
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Tom wrote this on 17.04.08 – 2 comments
It's filed in the Social media, twitter box
Following on from Lou’s earlier post about Social Innovation Camp, I was intrigued by their proposition of ‘an experiment in using social technology for social change. I submitted an idea, which didn’t quite cut the mustard but did lead to my being invited along to help out. So on the weekend of 5th & 6th April I trotted off to join in on an event bringing together great ideas, a multitude of skill sets and an all pervading enthusiasm to prove that the web can be used as a force for good in the world.
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Jenni wrote this on 16.04.08 – 2 comments
It's filed in the Business, Interesting, Internet, NixonMcInnes, Social media, Web technology box
Blogging was never my specialty… until I used Wordpress to develop a blog for a client.
Wordpress is a Blog Tool and Weblog Platform.
Nowadays I love it! I wish I had more time to blog. I have a lot to say! :)
Back to the point… the new very much expected version of Wordpress 2.5!
I have just downloaded and installed my first version… I am so excited! Love to learn about new technologies and its updates.
What’s in it?
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Telmo wrote this on 07.04.08 – 35 comments
It's filed in the Blogging, Development, Free things, Internet, Social media, Web technology box
If you want to effectively engage with people in social media, you need to know when your brand is mentioned somewhere.
Google Alerts is one way to do this: The free service will notify you as soon as the Google robot finds a new page on the web mentioning the keywords that interest you. But what if you want something a bit more specific to social media rather than the web at large?
Enter the ‘Social Media Firehose‘ - a daft name for a very useful little tool built using Yahoo Pipes. You enter your keywords and it generates a feed of matching social media content from blogs, Twitter, and other sources. If you’re technically minded (or know someone who is) you could easily use Yahoo Pipes to modify the Firehose to cater for any subtleties relating to your brand.
Found via Church of the Customer blog (thanks guys!) Check out the post over there for the full story of how Kingsley Joseph - a smart cookie from salesforce.com uses Yahoo Pipes to keep tabs on where they’re being talked about - it’s a good case study about listening to social media.
Tom wrote this on 06.04.08 – what do you think?
It's filed in the Buzz monitoring, Social media box
More lovely marketing momentum from NixonMcInnes – check out where our comments are being published and where we have been getting out and about spreading the word of social media goodness.
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Ruth wrote this on 02.04.08 – 1 comment
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press, Social media box
