Recently I was on a train to Brighton, a bit bored and without juice in my laptop so I decided to go online via my mobile phone to check out the social media marketing goodness flowing from the NM towers blog.
I became increasingly frustrated by the tiny text and slow loading times. I thought that it would be a good time to release the mobile version of the site at: m.nixonmcinnes.co.uk! Read more…
Patrick Mays wrote this on 11.03.08 – what do you think?
It's filed in the Marketing, NixonMcInnes, RSS, Social media box
Last night, while half watching an episode of Skins on Channel 4 and half messing about with BBC iPlayer, I spotted that a new episode of Ashes to Ashes was available to download. Slightly miffed that there didn’t seem to be any way of getting an update prompt when a new episode of a show is released I twittered a flippant (yet fortunately expletive free) remark.
Minutes later I found I had a new Twitter contact. Some bloke called James Cridland had obviously been tracking the keyword “iPlayer” and a quick visit to his site revealed him to be the Head of Future Media & Technology at BBC Audio & Music Interactive. Turns out that he was interested in finding out what I’d meant by my off the cuff tweet and I explained (in 140 characters or fewer) how neat it would be if new episodes would “automagically add themselves to the download manager. Or it’d prompt you. I expect you’re already thinking about this :)”… Of course, it turns out that they are. Because he told me.
Morals from this story?
Firstly, the BBC still kick ass.
Secondly, never underestimate the powers of your own actions online (no matter how insignificant or throwaway they initially seem).
Thirdly, the wealth of opinions about your entity (organisation, product or even person) have never been so readily available. Actively listen to your critics, users or visitors, like James is, harness that information… and use it to make something better!
What is tracking? (From the Twitter FAQ):
Tracking is an SMS or IM only feature that allows you to receive all twitters that match a word you’re tracking. For example, if you send track Obama, you will receive all updates that match “Obama.” All updates sent from tracking will begin with parenthesis. You can easily stop getting these messages by sending untrack Obama.
More about buzz monitoring
Read ‘Essential Buzz Monitoring‘, Chapter 5 of our FREE e-book - “A Marketers Guide to Social Media”.
This is a user-friendly, no-jargon guide with great examples and useful tips on how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.
Trevor May wrote this on 22.02.08 – 7 comments
It's filed in the Buzz monitoring, RSS, Social networks box
This is an article for people that look at me with a blank expression when I say RSS! Read more…
Patrick Mays wrote this on 24.11.07 – 4 comments
It's filed in the RSS box
