We have been busy at NM Towers with the help of our friends at Hotwire contributing to articles and generally getting ourselves and our opinions out and about on the social media scene.
Here is a round up of the recent press we have been contributing to since the New Year; I hope you find this interesting, please feel free to comment.
Jan-09 – Revolution Magazine – ‘Social Networks Must Prove Their Worth’
Will’s comment in response to the call for social networks to prove their worth to investors and advertisers in 2009…
- What does 2009 hold for social networks?
- Is it a case of monetise or die?
- Have social networks mistakenly focussed on growing their user base rather than generating revenue?
02-02-09 – BBC Radio 4 – iPM
Jenni was interviewed for a Radio 4 podcast featuring passionate debate from across the web with Eddie Mair. Unfortunately I can not find the sound bite online, however I can give you an overview of what the interview was about below.
As UK workers woke up to several inches of snow on early on a February Monday morning they naturally turned to the web to look for up-to-date weather reports and travel bulletins. With what seemed like the majority of the UK going online at the same time, traditional web sites began to falter and strain under the weight of so many people accessing their data.
Queue the social web and sites that enable dynamic conversation like Twitter. Are these the places that people will turn to in future to get the real time information they need?
04-02-09 – Anna’s comments included in an article for TechRadar.com
On Facebook’s fifth birthday Anna gave her thoughts on how the social network has impacted the internet and how new audiences are being brought online.
Five Years on what is Facebook’s future?
24-02-09 – Will in the Argus
Following on from Will’s now famous interview on the BBC, our local Brighton newspaper; The Argus picked up on the story and ran a nice article about it.
25-02-09 – Letter to the Editor in Marketing Magazine
Will’s response to an article written by Alan Mitchell who wrote an opinion piece suggesting that marketers shouldn’t focus on social networks but should turn their attention to community-based advice sharing websites like moneysavingexpert.com.
Thanks to just.Luc for the photo – http://www.flickr.com/photos/9619972@N08/
Ruth wrote this on 27.02.09 – what do you think?
It's filed in the Industry news, Marketing, NixonMcInnes, Press box
Yesterday started like any other day at NixonMcInnes; Will was running the ever popular Measurement Camp when he was suddenly pulled aside by our friends at Hotwire and asked if he would like to provide comment on the breaking news that Facebook had decided to change their terms of service and implement an ‘irrevocable’ licence to do exactly what they want with your content. Facebook have now returned to their previous terms of use after tens of thousands of users said it breached their right to privacy. Controversial eh? So controversial that the BBC picked up on the story and invited Will to comment. We naturally, jumped at the opportunity, it’s not every day you get to be on the BBC after all. 15 minutes of fame at last.
So Will had to leave Measurement Camp early (apologies to all of those in attendance and thanks to those who were left to wrap up the morning session) and was whisked over to Television Centre in White City where he was interviewed for the BBC lunchtime news.
Back in Brighton, the NixonMcInnes office and various members of the Twitter community eagerly waited to watch him on the TV.
Check out the Twitter chatter that’s been going on; NB this content is liklely to be out of date in a couple of weeks time.
Such an exciting and memorable day, we simply had to shout about it.
We are very proud of our Will, well done and many thanks goes out to Robin Wilson at McCann Erickson for the lead and to Hotwire for securing the opportunitty and organising Will on the day.
View Will’s stellar performance.
Ruth wrote this on 19.02.09 – 3 comments
It's filed in the Funny, Interesting, Marketing, NixonMcInnes, Press, Social networks, User generated content, Web technology box
To mark the release of the new animated movie Coraline, written and directed by Henry Selick, he of The Nightmare Before Christmas and James and the Giant Peach fame, based on the book by Neil Gaiman and Dave McKean, Laika comissioned ad agency Weiden+Kennedy’s Portland studio to come up with a marketing solution with the brief to “Reinvent the way you market a movie.”
They came up with a lot of wonderous stuff, not least the stuff they sent out to bloggers. Instead of, this from personal experience as a recipient, a bunch of hurredly photocopied press releases and crappily presented CD-ROMs filled with useless junk, they sent forth these absolutely exquisite handmade boxes to online influencers, filled with original artifacts from the film itself. Absolute treasures!
How could you not say a good word about these?
(via Drawn!)
Trevor May wrote this on 17.02.09 – 3 comments
It's filed in the Blogging, Press box
As well as keeping a finger on the digital pulse, we continue to be making marketing momentum in the more traditional media channels, take a look below at some of the recent press we have been enjoying… Read more…
Ruth wrote this on 23.09.08 – what do you think?
It's filed in the Industry news, Marketing, NixonMcInnes, Press box
See below recent press coverage from May this year to the present.
Read more…
Ruth wrote this on 01.07.08 – what do you think?
It's filed in the Marketing, NixonMcInnes, Press box
Read on for an update of recent press that we have been contributing to here at NixonMcInnes, plus a list of future events we will be attending. Read more…
Ruth wrote this on 14.05.08 – what do you think?
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press box
More lovely marketing momentum from NixonMcInnes – check out where our comments are being published and where we have been getting out and about spreading the word of social media goodness.
Read more…
Ruth wrote this on 02.04.08 – 1 comment
It's filed in the Events & conferences, Marketing, NixonMcInnes, Press, Social media box
We’ve been making marketing waves here at NM towers and hopefully educating the masses about Social Media Goodness. Feel free to check out where we’ve been and what we’ve been talking about so far in 2008 – and where you can catch up with us next…
Read more…
Ruth wrote this on 06.02.08 – what do you think?
It's filed in the Business, Events & conferences, Marketing, NixonMcInnes, Press, Social media box
