The analytics tool we use most often in NixonMcInnes websites is Google Analytics. Analytics tools help you gain detailed insight into how your customers are interacting with your website.
Google launched a new version of their free Google Analytics package a few weeks ago.
Benefits of the new implementation include:
- More reliable tracking capabilities
- Lighter code
- Advanced features and sophisticated reporting
- New Multi-line Graph (beta feature) that graphs two different metrics against each other over time
- Reports available in six additional languages, bringing the total number of supported languages to 25
Read more…
Telmo wrote this on 29.02.08 – 4 comments
It's filed in the Business, Development, Internet, Marketing, NixonMcInnes, Our sites, Strategy, User experience, Web analytics, Web technology, ebooks box
We’ve been getting quite handy at producing websites using the Wordpress platform, if we might say so ourselves. Here are a few examples:
MORE TH>N Living - read case study.
Rushton International - it’s a real shame that it’s not being kept up-to-date because they’ve had some great results from this site.
Goedhuis & Company - this blog will be a friendly companion to the snazzy new ecommerce website that we’re developing for Goedhuis at the moment.
And of course the Nixon McInnes site is built using Wordpress.
Tom wrote this on 08.02.08 – 1 comment
It's filed in the Blogging, Our sites box
A few months ago, we launched a new website for Rushton International - a market leader in insurance valuations.
At the heart of the new site is a blog. This is best practice for professional service firms who are essentially selling the expertise of their people. It allows you to demonstrate your knowledge and give a human face to the company. Perhaps best of all, blogs are search engine friendly, allowing potential customers to find you using very specific searches. Read more…
Tom wrote this on 23.11.07 – 4 comments
It's filed in the Blogging, Business, Our sites box
Josh says ‘it’s done’.
Bollocks more like.
Since when was a website ever done? This website, blog, wiki or whatever it is now or turns into WILL NEVER BE DONE :)
Done means finished, completed, never to be touched again. The web isn’t like that.
Read more…
Will McInnes wrote this on 17.11.07 – 11 comments
It's filed in the Development, Marketing, NixonMcInnes, Our sites box
An interactive and design led website for parents and children to use together for learning and play
The Nixon McInnes team are incredibly excited to launch today an impressive addition to our website portfolio in the children’s TV channel site Jim Jam.
Jim Jam is a cable TV channel which has launched in its first territory, Italy, with plans to roll-out across Europe. Hence why the site is in Italian!
The team has designed and built two sites for Jim Jam. The first site was a password protected press site made live in advance of the main channel and site launch to promote and manage media contact. This static HTML microsite was developed to tight deadlines to allow press release and media pack downloads.
The second and main site option is a bespoke design led site with interactive games created using Flash animation. The activities, colour and general vibrancy of the site makes it a welcome opportunity to demonstrate the creative design strength at Nixon McInnes.
The main site details the TV channel schedule which the client is able to populate using an EPG (Electronic Programme Guide) plug-in. The home page can also be updated to highlight changing channel promotions or seasonal themes.
View the Jim Jam site here.
Why not try your hand at the games – more fun than that report you should be writing!
Jo wrote this on 07.12.06 – what do you think?
It's filed in the Internet, NixonMcInnes, Our sites box
The Brighton and Hove Business Awards website has been updated and went live a few days ago.
Nixon McInnes is proud to be sponsoring the BAHBAs for the second year in a row, and - as a young team with a great reputation - is delighted to be sponsoring the New Kids on the Block award, which celebrates fresh new businesses that are creating waves.
Brighton-born-and-bred Director Will McInnes said “We believe in young business people and new businesses and we believe in Brighton. Sponsoring this award fits perfectly for us as a young, successful team so we’re keen to see who wins on the day”.
If you want to be part of an important (and actually fun) business networking event in Brighton, make sure to book your place in time, tickets sell out quickly!
You may also want to nominate your business for an award, the closing date is 30 June 2006.
See you there…
Gaëtan wrote this on 11.05.06 – what do you think?
It's filed in the Brighton, NixonMcInnes, Our sites box
Today the new website that our strategic partner 48 Fitzroy (who are also based in Sussex) commissioned us to design went live:
http://www.48fitzroy.co.uk/
The website is very different from many in our portfolio, being the first that we have ever produced solely in Macromedia Flash, the well-known ‘animation’ software package. As a technology-neutral web agency, that’s a really important and positive step for us.
Using Flash as a technology for website design has some real strengths.
Our colleagues at 48 Fitzroy - being superb designers - like the very specific controls that Flash gives them over the look of the website that appears on the user’s screen.
The guys at 48 Fitzroy also had a clear vision for the animated ‘transition’ between screens: you can see that the website picks out key words from client testimonials as you navigate around the website.
As with all technologies Flash does have some fairly major weaknesses too. But we won’t take the sheen off today’s good news by dwelling on those just now!
So check out 48 Fitzroy - they do some great design and branding work.
Will McInnes wrote this on 24.01.06 – 2 comments
It's filed in the Design, NixonMcInnes, Our sites box
The new website for Finsbury Orthopaedics, a recognised world leader in their field, is generating impressive marketing results immediately having been launched only a few weeks ago.
The newly designed website is generating a stream of tangible results including many interactions with new patients and surgeons – two key audiences for the organisation.
Mark Smallcorn from Finsbury said: “We needed to find a web solution that not only help us to compete in our market but also meet the needs of our customers. We identified that patients more than ever were taking a higher interest in the treatment and products available to them and using the web’s wealth of information to help them. This is one of the areas where we are already seeing the greatest response to the new website”.
Finsbury’s new website includes a number of innovative new features including a Blog to allow Finsbury’s visionary founder to communicate with the company’s customers, suppliers and peers.
Finsbury invents and manufactures a range of products that can change its customer’s lives such as replacement hips and knees. Through our extensive audience analysis at the beginning of the project we identified that the heaviest users of the websites was most likely to be the end users of its products – the patients and often their family members conducting research online for them. To cater for these information-hungry user’s needs the website includes a number of user-friendly features:
- Product specific contact forms – to encourage users to request information on specific products without needing to navigate to a separate Contact page
- Virtual tour – to give visitors to the website a feel for the real company behind the website
- Text resize buttons – to allow those with impaired vision to easily increase text size on the website
- Share page with a friend function – to allow advisors and family members to easily share information with one another
If you can see the potential to generate better business results from your organisation’s website, you need to be talking to Nixon McInnes – a truly marketing-led agency.
To arrange an initial discussion call today on 0845 345 3462 and ask for Will or Tom.
Will McInnes wrote this on 16.11.05 – what do you think?
It's filed in the Design, NixonMcInnes, Our sites box
Direct Lettings - a Brighton-based Lettings Agency - have been using the web for a number of years to gain competitive advantage over numerous local rivals to win and retain clients.
Nixon McInnes have now launched a second generation website for Direct Lettings to support their next phase of business growth as they build on their success in lettings and move into the new area of residential property sales as well.
Godfrey Green, director at Direct Lettings, said that the site is generating “between 3 and 4 new tenant enquiries a day - that’s really good”.
New Direct Lettings website here - link opens in new window
The new Direct Lettings site builds on the strength of its predecessor:
- Property database - easy to update for non-technical lettings staff
- Promoting Direct’s professional associations and credentials
- Highly search engine optimised to attract business leads
In addition the new site has taken a major step forward by adding the following additional strengths:
- Stronger web design and branding
- Online sales area to promote newer non-lettings side of business
- More powerful Content Management System giving Direct greater control over the entire website’s content
- Choice of technology which is more accessible to less-abled users and people using smart devices (PDAs, mobile phones etc)
Will McInnes wrote this on 13.05.04 – what do you think?
It's filed in the Internet, NixonMcInnes, Our sites box
