Read the latest chapter in our ebook series and find out how you can make sense of the endless stream of data generated by your web analytics package. Define the numbers that matter and use them to generate actionable insights for you and your colleagues.
This is a user-friendly, no-jargon guide with great examples and useful tips of how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Following the theme of some of our recent discussions at NM HQ (see what is social media for?) I want to share a link to the Social Innovation Camp (http://www.sicamp.org/) in London 4-6 April.
The camp is sponsored by Yahoo, Nesta and the Young Foundation and aims to bring together designers, developers, people with ideas, mentors and sponsors for a few days in a Barcamp stylee to develop ideas on how to use social media to solve social problems.
It’s great to see the sponsors actively hunting out individuals with ideas and providing a place where there’ll be others who can help them make it happen. And this is definitely not a short term thing - they want people who are up for spending time after the event getting the ideas off the ground.
It sounded a bit daunting, but checking out the current list of ideas has already got my brain ticking, it doesn’t have to be world changing, just tackle a specific issue or need. Go have a look! Ideas deadline is 7 March.
We educate our clients and course ‘guests’ on GIVING IT AWAY!
We say: think of incredibly useful content and tools, create them and give them away.
We say: your boss will say ‘but we don’t want to give it away’. You need to tell him ‘boss, it’s OK to be male, elderly and often wrong’ and you need to educate him about the size of the opportunity, the reach of the Internet, the power of giving and the SEO benefits too.
We give away content too. We don’t just say it - shizzlers - we boom-tickling do it.
So please enjoy:
Plus, as an extra titbit - how cool is SlideShare? You just upload yer slides, and bada bing, it gives you a neat snippet of code to insert on your web page or blog, and boom tickey boom - WIDGET INSERTED :). Happy days, web campers, happy days…
