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Challenges working in a democratic work culture

Thanks to Ricardo Semler and a wonderful group of people that make up the team, we run our company differently to most.

  • We try to ever-develop an open culture, where for example people share their rewards – see illustration!
  • We try to harness the innate potential of our people through democratic practicessee video!
  • We try to do all of this in a way that translates into happiness benefits AND financial benefitsread blog post!

But – alas – it’s not all candy floss and kittens in our world.

The more we practice what we do, the more aware I become of the challenges in doing what we do.

Here’s a few we wrestle with:

  1. Stress from openness and reality
  2. Honesty & conflict
  3. Non-participation
  4. Dealing with other people’s perceptions
  5. Managing messiness
  6. UK employment law
  7. Perceived slowness
  8. De-programming new people
  9. The need for personal change
  10. Forgetting how different it is

1. Stress from openness and reality

I think we all feel we’d like to know what’s really going on at work. But actually, it’s pretty stressful sometimes. Reality bites, and there’s probably a reality biting in every workplace but in ours it’s a special kind of ‘this is really real’ reality – be that new business data, financial information, having to share in big crunchy decisions, having to bear the load of big responsibilities and solving tough problems. I guess people that have or do work in start ups can absolutely identify with this, and probably freelancers and independent consultants too. But often when you live in a bigger organisation, this kinda thing is hidden away.

So the emphasis on openness is actually pretty tough to live with. As one team member put it when he first joined, “it’s like having the honesty volume turned up”. Good, but not easy.

2. Honesty & conflict

Being in an honest environment leads to more conflict. Hopefully more positive, and open conflict (as opposed to concealed, disguised, poisonous conflict) but conflict all the same. In reality, we don’t have enough positive conflict at NixonMcInnes in my opinion, and we’re taking responsibility for that and trying to work on it. But it’s hard. (A good book on this is Crucial Confrontations).

But as British people, as nice people, sensitive people, I think most of us find conflict very very scary. Especially in a professional environment. It’s hard!

3. Non-participation

You think the issue matters or that the opportunity to contribute is wonderful – you open up the floor – and then nothing. No participation, no contribution, no care. One of the thing that new starters find hardest is that simply asking for input doesn’t always work. People here are busy, capable and empowered – so they behave more like volunteers. You need to enlist them, excite one another with the mission, call and engage. An email won’t get it. Sometimes our guest board seats go unfilled, much to our chagrin. Just because you say it’s participatory, doesn’t mean it is!

4. Dealing with other people’s perceptions

One I find very hard. When I describe our working practices, culture and values to people, they usually don’t get it. Maybe it’s how I communicate it? But senior agency people and clients look at me like I’m a bit mad, a bit goofy and actually totally insane. They say things like ‘well, if that works for you….’ and ‘do they know how much YOU earn’…. and ‘but isn’t just like management by committee’ and perhaps worst ‘wow…ummm…that sounds really nice’.

It’s especially different with other agency professionals: to them it just feels alien and a total lack of respect for authority. But it can also be an overhead for family and friends and normal people – it’s hard because it’s different. But it can make for a lonely experience.

5. Managing messiness

Difficult to explain without sounding like a new-age-business-writer-twerp, but it goes something like this: we believe in participation, we believe in being networked rather than command-and-control, and in empowerment rather than over-hierarchy.

The result of this combination is that when someone says ‘who do I need to talk to about this’ the answer can often be ‘try Lasy and see what Tom says, and then speak to Max’. When someone phones up and says ‘who is the person that manages XYZ functional responsibility?’ the answer may not always be simple.

So some of the good stuff does result in a kind of functioning and effective messiness, which we’ve learnt some people just can’t tolerate. Some people – good people – have been attracted to the promise of our culture, but in the end repelled by the lack of simple answers to sometimes simple questions :)

6. UK employment law

UK employment law is a tricky thing for any company. I understand what it is attempting to do, and protecting people is a very important thing to do. Our issue at NM is that we feel we often put people before the company finances (which of course has a long-term benefit of translating into positive financial results) but that the law is an absolute blocker, minefield and inflexible mallet of an instrument.

Put simply, democratic principles and UK employment law are definitely not peas in a happy pod. A challenge.

7. Perceived slowness

When you have to involve people, it can feel slow. The pressure is on, you just need to get something done, the thought of canvassing opinions and experiences and inviting feedback is basically a very unpleasant idea. It FEELS slow.

So maybe you short cut it.

You don’t involve the people, you save the time, make the decision and go go go. BLAM!! Then, bit by bit, people ask the same questions, want to know the whys and wherefores, or perhaps just waste time while they wonder what’s really going on and why.

Involving people can feel slow – lots of contributions, lots of feedback, lots of input. But we feel the results are actually faster – once committed, people commit more fully. HR professionals say that employee engagement is the magic key – engagement = results = profits = win. We believe participation is the magic key to engagement. It can feel slower in the early stages, but the benefits come next and keep coming.

8. De-programming new people

It seems to take about 6 months for people to really get how things work culturally in NixonMcInnes. For people to work out how they can behave, how they can dress, how they can participate and voice their feelings and ideas. You can actually ’see’ it happening, I feel. It’s like deprogramming from a different way. I’m probably underestimating how much this happens whichever new work environment people go into. But it feels big when I observe it, so I’m listing it as a challenge.

The way we deal with the challenge is simple, fortunately: just patience. It happens.

9. The need for personal change

Lots of these other challenges end up resulting in the need for some kind of personal change: changing to cope with extra doses of openness, with more responsibility than normal, with a messier, more networked working structure, with the need to be honest to others, even though you (we / I) really, really would rather swerve it or take the edge off of it or grit and smile through it.

Perhaps this is the hardest of all the challenges? Changing is damn hard. I can’t think of an NM team member who hasn’t really changed since they’ve been here. Being a rose-tinted fanboy, of course I see it as positive change, as evolving, but I really believe it.

And perhaps I can talk with most strength about me. Because I’ve changed massively, thanks to the way things are here. I’ve become more confident and a bit less brash, learnt new communication skills which I occasionally remember to apply, learnt how to change and cope with change, how to help other people do the same. It’s been good. But not easy.

10. Forgetting how different this is

Finally, another big challenge with all this different culture gubbins is starting to take it for granted, forgetting that it’s different and special and ours, and just assuming that’s how life is out there in the working world. And that I believe is a little bit dangerous and a lot of a shame. As a professional service organisation, we achieve our results for and through our clients. To do that, we have to be cognisant of their environment, their pressures and needs and meet them halfway. We do that. But we don’t always remember how different this thing here is.

Lots to do, lots to learn, and at least 10 nice challenges to keep us on our toes.

Will McInnes wrote this on 12.07.10 – 4 comments
It's filed in the Culture, Democracy, Employee engagement, Enterprise 2.0, NixonMcInnes box

Social everywhere but here

How we wail!

“Soo-shall-mediaaa-gah. EVERYWHERE! It’s everywhere!!! Social is everywhere, we can’t get away from it. La la la. Social media experts”

Complete with wringing of hands and rolling of eyes. ‘What guff!’ we wince and smile and proclaim. And so it goes. Because it has got a bit cluttered and noisy and samey and frankly, a bit overwhelming hasn’t it?

But returning to the media backslapping chamber after a week in the real world, on holiday, with friends in Europe, I have to say I didn’t see much of this social media tidal wave out there, in the real world.

So I just wanted to recalibrate where I had thought we’d got to on this journey with the little I’ve seen of the rest of the world out there. It’s classic Gartner Hype Cycle stuff.

YOU ARE HERE: Peak of Inflated Expectations? (Or can they go higher?!)

WHERE WE ALL WANT TO GET TO: Plateau of Productivity (I think)

The reality check for me was a holiday with normal people – a fireman, a self-employed plasterer and a couple of non-digital office bods – in a busy Alpine resort.

From my holiday, here is my social media observation log:

  • Pre-booking process – no social media involvement
  • Booking and confirmation – no SM
  • Journey to airport – no SM
  • Airport ‘experience’ – some running, some chaos, no SM
  • Welcome at the other airport – very good, but no SM
  • Welcome at hotel – nice (no SM)
  • 6 days of snowboarding, and evening light entertainment (some ‘content creation’ [photos and video] but no realtime sharing on SM)
  • People observed using social media whilst on holiday – 0 (ZERO)
  • I think you get the idea :-)

Bottom line: there was no social media but the holiday was GREAT. Could it be enhanced further? Probably, especially before and after, in small but positive ways. But it hasn’t happened yet, and even so we had a great time…

So as I wrest myself from my self-indoctrination, I plan to look more for where the benefits for human interconnectedness and sharing are NOT yet, and to think more clearly and dispassionately about what could help and why. And to be a bit stupider and listen more.

But above all, to see more clearly that we are nowhere yet. Nowhere on the journey. It hasn’t even really begun in the real world yet. (And let’s not even start yet on the real real world, beyond the cosseted snow holidays of Brits on the better side of the digital divide…).

Is social everywhere? I guess my dumbass new insight is that it depends where you’re looking.

Will McInnes wrote this on 24.03.10 – 14 comments
It's filed in the Enterprise 2.0, NixonMcInnes, Social media box

Social media inside Enterprise just *is*

I’ve been trying to make my thoughts about how this social web revolution is affecting the very largest organisations a bit clearer.
I started with this optimistic pitch of a blog post about how the changes are irresistable.

Building on that, to try and make my feelings clearer still, I’ve tried to visualise and more succinctly express this sense in a presentation.

Here it is!

Please let me know what you think – I think this really matters…

Will McInnes wrote this on 03.02.10 – 2 comments
It's filed in the Enterprise 2.0 box

Why Enterprise 2.0 is utterly irresistable

hive

According to Wikipedia (!), a couple of guys Carl Frappaolo and Dan Keldsen defined Enterprise 2.0 as:

the use of “web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”.

Perhaps it could be simpler, something like:

Enterprise 2.0 is the harnessing of social web platforms and behaviours to improve how the people in big organisations manage and communicate within themselves.

But I hope you get the gist (if you’re not already ahead of me on this :).

So to me, Enterprise 2.0 is utterly irresistable – it cannot be resisted. And it feels incredibly simple and right.

Not everyone sees it so simply. The trigger for writing this was a brief conversation on Twitter between Euan Semple and Alan Patrick, two solid smart thinkers and doers, that I joined in with. As you can see, Alan summarises his (and many others) reticence as:

“thats what I’m grappling with re E2.0 – given its all been known for so long, why will things change now?

Here’s the conversation (read it from the bottom up!):

You can see that my input is flippant, naive, lacking in proof. But it is bourne out of an unshakeable conviction I have, based on what I see everyday in our work with some of the biggest organisations in the UK.

They are changing towards an Enterprise 2.0 tinted-future (often whether they like it or not).

In my opinion no organisation can resist the influence of the social web as a driver of change upon its internal management, structure and communication, just as – regardless of the thickness of its skin or the stubborness of its culture – it cannot resist how the internet has evolved and disrupted its external environment and how it now needs to engage with the outside world.

Here’s why:

  1. People’s information and media consumption, behaviours and therefore expectations are rapidly evolving
  2. We all bring Social to work – people are both consumers/buyers and employees and don’t stop being themselves when they get to work
  3. Global competition is ever-fiercer

1. People’s information and media consumption, behaviours and therefore expectations are rapidly evolving

For a selection of loosely related mini-trends in how we’re all adjusting, see variously:

2. We all bring Social to work – people are both consumers/buyers and employees and don’t stop being themselves when they get to work

This distinction between inside the ‘enterprise’ and outside the organisations we work in is both useful and not useful. Yes, there are big, vital differences. But one of the constants is us, the people. (By the way, in my opinion the distinction between B2C and B2B is also helpful and (increasingly) not helpful – they are all people, just with different hats on and found in different decision-making settings – the family, the procurement team – but fundamentally people all, exposed to the same changing media landscape).

Increasingly the clients we work with at NixonMcInnes (who are pioneers in their organisations and industries) are finding their efforts welcomed internally in unexpected quarters, because the internal environment, the staff and people that make up their businesses, are catching up.

So businesses may find themselves turned inside out if they try to resist. It is happening – like it or not. Employees are choosing their hardware, publishing information outside of the firewall, formal control is melting away.

Although the definitions above, both the formal and my own plain English attempt, describe Enterprise 2.0 as about tools and stuff, the codeword ‘Enterprise 2.0′ actually means something much bigger and broader (and more exciting) to me.

The magical bit of Enterprise 2.0 is not the systems and platforms, but what they mean for the people, the organisational DNA, the culture.

3. Global competition is ever-fiercer

So combine the above two ingredients, and marinade them in an increasingly ruthlessly competitive global marketplace, and I think you’ve got change or die.

Thanks to the growing supply of competitors for many companies it’s getting harder and harder to win business – margins are being eroded by offshore lower cost alternatives, services are being commoditised by technology. The internet demands instaneous responses to market changes, news, customer service issues. This exacts Darwinian forces on the business community. How quickly an organisation can discover, understand and repond to these forces will determine its future.

To win, the modern Enterprise must act fast. To act fast, it needs to smooth and connect up the conduits and flows within itself. That’s what Enterprise 2.0 is to me.

See:

(As a side note, given this context and the persistence of the ‘how to measure social media’ meme, I wonder what’s the ROI on not dying?)

So that’s my opinion. It is happening. And it is utterly irresistable.

I’d always be interesting in thoughts and challenges to this in the comments (or elsewhere on the web!).

Will McInnes wrote this on 12.01.10 – 1 comment
It's filed in the Employee engagement, Enterprise 2.0, NixonMcInnes, Social media, Strategy box