Earlier this week the Internet Advertising Bureau (IAB) launched a framework for Social Media Measurement.
The framework has been designed to help advertisers and agencies apply clarity, structure and standardization to social media measurement.
Broadly speaking the framework suggests that you should first establish Intent (I) . This element demands that a set of objectives be established, which can then determine the key performance indicators (KPIs) that are most relevant to success.
Read more…
Danielle Sheerin wrote this on 16.07.10 – 2 comments
It's filed in the Buzz monitoring, NixonMcInnes, Social media, Strategy, measurement box
If you’re at Internet World tomorrow (Weds 29 April) why not stop by the snappily titled ‘Web 2.0, Social Networking, Usability, Design & Build Theatre‘ at midday for a panel debate on the subject of buzz monitoring. I’m chairing the session, and I’m joined by panel members representing buzz monitoring technology vendors; agencies and brands, so it’ll be a good mix.
If you’re wondering how to approach buzz monitoring at your organisation, then come along and ask a question.
Can’t make it? We have a free e-book on buzz monitoring that you can download from our ebooks page (no registration required, unless you’d like us to notify you of future e-books.)
Tom wrote this on 28.04.09 – what do you think?
It's filed in the Buzz monitoring, Events & conferences box
Do you have a project that you would like to discuss with us? Or perhaps you know someone who is thinking about how to implement their digital strategy for 2009 and could do with some useful, actionable input and direction?
If so, we are running a limited edition special offer to help you shine online. Check it out.
If we can’t be of assistance or if you are not satisfied with the results then we will send you a delicious cake from the lovely Brighton cake boutique Choccywoccydoodah. Mmm, how can you refuse such a tasty proposal?
“And if you want to know a little bit more about our practice areas and service offerings then check out our “What we do page”. This will give you guys, the wonderful NixonMcInnes audience, a little more information about the kind of work we are helping folks with.
Just so you know in case it is still not clear; we are a full service agency; this means that not only can our skilled social media consultants help you apply social media to your marketing strategy and help you use this medium to plan specific campaigns, but the consultants are backed up by a fully formed delivery team made up of talented developers and designers able to make your ideas for websites, widgets, applications, blogs, social media press rooms and anything else web wise a reality. You can even get to know the team in advance.
So go on, book your conversation with us now, we are ready, poised to listen to your challenges and lend a hand; guaranteed!
Just e-mail or pick up the phone:
ruth@nixonmcinnes.co.uk
01273 648315.
I look forward to hearing from you.
Thanks to EpicFireworks for the image.
Ruth wrote this on 26.03.09 – 1 comment
It's filed in the Business, Buzz monitoring, Design, Development, Free things, Marketing, NixonMcInnes, Social media, Social networks, Strategy, Web analytics, Web technology box
Jenni recently spoke at an event held by Fresh Business Thinking on the subject of internet marketing and more specifically how small businesses can start to engage with social media and some practical tips of how to get going with your digital strategy.
See the video and view the accompanying slides for a breakdown of:
- five easy tips to get you started with social media
- some examples of how we have been using these approaches with our own clients
- a list of must reads for those bookworms who want to know more
Like what you see? Sign up to receive more of Jenni’s and our collective wisdom from our range of free, no nonsense ebooks for marketers.
Would you like to book Jenni to speak at your event? Please get in touch with me, Ruth Baker, Marketing Co-ordinator to discuss the possibilities.
Ruth wrote this on 10.02.09 – what do you think?
It's filed in the Business, Buzz monitoring, Events & conferences, Marketing, Social media, Strategy, Web technology, ebooks box
I’ve just been catching up on my pre-Christmas backlog of reading and listening matter and discovered this little gem on the last Penny Arcade podcast.
Apparently, before the launch of Tomb Raider Underworld, Eidos’ PR company decided to contact all UK press and ask them to not publish a review for three days after its launch if they intend to give it a score of less than 8/10 in an attempt to bump the game’s MetaCritic scores. Of course, it wasn’t long before word spread about — Gamespot UK’s Guy Cocker was the first to innocuously Twitter about it.
What’s more amusing is their obscure effort to cover it up. Or, rather, not. When contacted videogaming247, their PR company responded
“We’re trying to manage the review scores at the request of Eidos … we’re trying to get the Metacritic rating to be high, and the brand manager in the US that’s handling all of Tomb Raider has asked that we just manage the scores before the game is out, really, just to ensure that we don’t put people off buying the game, basically.”
Uh. So that’s cool then. Obviously this intervention didn’t stop any reviews going ahead. Their PR firm’s director later added in an official response
“Barrington Harvey has been working hard to ensure the launch scores of Tomb Raider Underworld are in line with our internal review predictions over the launch weekend – but to suggest that we can in some way “silence” reviews of the game is slightly overstating our influence.”
Cool. So that’s all right then.
Trevor May wrote this on 06.01.09 – what do you think?
It's filed in the Buzz monitoring, Gaming, Mistakes box
The conversations we have on the social web are no different to conversations we have in the real world. Except that once they are out there, they are truly ‘out there’, so it’s even more important to conduct ourselves in the best way as we can, even when faced with negativity.
It’s important to recognise though that we’re not all perfect in real life, we all make slip ups, say what we don’t mean, lash out and react to unfair criticism and negativity. We all need a ’sanity check’ now and again, something to remind us of what’s really important and what will help us stay on track and on this mission of creating stronger unions between our brands and our consumers.
So with this in mind, we have decided to put together a charter to help guide us in how we conduct ourselves on the social web when faced with negativity.
Here’s a starter for ten:
- Don’t be afraid of criticism. Be curious about it. There is always a reason behind it. By getting to the bottom of it, we are best equipped to deal with it. Make like a doctor who suppresses an emotional reaction to clear their minds to best understand and diagnose the problem.
- Criticism can come in many forms – fair, unfair, fairly put, snidely put, constructive, unconstructive, wrong, right, right but put in a ’school yard’ way and so on. But if we stay consistent in our approach we can soon weed out the bad from the good, convince the sceptics and learn from the constructive critics, and our reputation for being decent and consistent will see others come to our support when we really are being unfairly attacked or misunderstood.
- Negativity presents opportunity. An opportunity to learn and grow from constructive criticism, an opportunity to explore and understand unfair criticism to get to the point where you can give your side to the story that they may not be aware of, to turn around sceptics in the same way, or to not rise to ‘trolls’ and see them scuttle away (due to not getting the equally troll like reaction they were hoping for).
- Don’t be afraid of debate. But be clear on the line between debate and argument. Argument is unconstructive and alienating, debate is healthily challenging and exciting. Debate is based on only after listening, understanding and acknowledging another’s viewpoint putting forth your own viewpoint, argument is based on emotional reaction and failing to look beyond your own rationale.
- Don’t be afraid of mistakes made – practice makes perfect as they say, and no truer than in finding the way of conducting yourself in the world and now the new online world. If you make mistakes, if you react in a way you’re not proud of, hold your hands up, put them right – you will be respected for your honestly, braveness and awareness of your own failings.
- Get on with it, react fast – fresh and honest beats ‘too late and carefully contrived’.
- And finally, keep in mind all the time the ‘8 magical philosophies’ of conducting yourself generally online (and real life too!) that we like to hark on about at NM:
- be authentic
- be transparent
- be helpful
- be remarkable
- pull, don’t push
- be open
- act fast
- be brave
Can you think of anything else that should be included on this list?
Anna wrote this on 06.11.08 – 5 comments
It's filed in the Buzz monitoring, Mistakes, Social media, Social networks box
I’m starting a blogging relay – a challenge for my team and you dear reader – and together we shall make a comprehensive, useful, current and interesting A – Z of Social Media, one blog post at a time!
I’m starting with ‘A’…. please add any other ‘A’s you can think of as comments. Then, the baton gets passed on, and taken from my fair hands from one of my team members, to start on ‘B’ for the rest of us to add to in the same way.
Gettit?
I’ll begin…
A
Addictomatic
Addictomatic is a new buzz monitoring tool that allows you to search your keywords (your company name, any events you need to track online coverage of, your own name etc) from a range of online places, including Flickr photos, blogs, Twitter, Technorati and social bookmarks.
Unfortuanatly it doesn’t yet search forums, which for some buzz monitoring would be essential, and have not talked about plans to add these to the functionality… yet. (One good free tool to track buzz on forums is Board Tracker… oops, stepping into ‘B’!)
Ambient Intimacy
Ambient intimacy is a lovely term coined by Lisa Reichelt quite some time ago in this blog post (worth a read) which I think summarises quite nicely what the social web has done to our personal relationships. To quote Lisa:
“Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. Flickr lets me see what friends are eating for lunch, how they’ve redecorated their bedroom, their latest haircut. Twitter tells me when they’re hungry, what technology is currently frustrating them, who they’re having drinks with tonight.”
I like that even if I don’t get to see my friends as often as I like due to our ever increasingly busy lives I don’t feel so disconnected to them due to the lengths of time apart – by following them on Flickr, Twitter and even Facebook I still feel close to how they are doing, where they are at any one time.
Any more ‘A’s? please add to the list in the comments!
Next, ‘B‘….. http://www.nixonmcinnes.co.uk/2008/11/10/a-z-of-social-media-b-is-for/
Anna wrote this on 24.09.08 – 6 comments
It's filed in the A2Z of Social Media, Buzz monitoring, Interesting, Internet, Social media box
If you want to effectively engage with people in social media, you need to know when your brand is mentioned somewhere.
Google Alerts is one way to do this: The free service will notify you as soon as the Google robot finds a new page on the web mentioning the keywords that interest you. But what if you want something a bit more specific to social media rather than the web at large?
Enter the ‘Social Media Firehose‘ – a daft name for a very useful little tool built using Yahoo Pipes. You enter your keywords and it generates a feed of matching social media content from blogs, Twitter, and other sources. If you’re technically minded (or know someone who is) you could easily use Yahoo Pipes to modify the Firehose to cater for any subtleties relating to your brand.
Found via Church of the Customer blog (thanks guys!) Check out the post over there for the full story of how Kingsley Joseph – a smart cookie from salesforce.com uses Yahoo Pipes to keep tabs on where they’re being talked about – it’s a good case study about listening to social media.
Tom wrote this on 06.04.08 – what do you think?
It's filed in the Buzz monitoring, Social media box
Last night, while half watching an episode of Skins on Channel 4 and half messing about with BBC iPlayer, I spotted that a new episode of Ashes to Ashes was available to download. Slightly miffed that there didn’t seem to be any way of getting an update prompt when a new episode of a show is released I twittered a flippant (yet fortunately expletive free) remark.
Minutes later I found I had a new Twitter contact. Some bloke called James Cridland had obviously been tracking the keyword “iPlayer” and a quick visit to his site revealed him to be the Head of Future Media & Technology at BBC Audio & Music Interactive. Turns out that he was interested in finding out what I’d meant by my off the cuff tweet and I explained (in 140 characters or fewer) how neat it would be if new episodes would “automagically add themselves to the download manager. Or it’d prompt you. I expect you’re already thinking about this :)”… Of course, it turns out that they are. Because he told me.
Morals from this story?
Firstly, the BBC still kick ass.
Secondly, never underestimate the powers of your own actions online (no matter how insignificant or throwaway they initially seem).
Thirdly, the wealth of opinions about your entity (organisation, product or even person) have never been so readily available. Actively listen to your critics, users or visitors, like James is, harness that information… and use it to make something better!
What is tracking? (From the Twitter FAQ):
Tracking is an SMS or IM only feature that allows you to receive all twitters that match a word you’re tracking. For example, if you send track Obama, you will receive all updates that match “Obama.” All updates sent from tracking will begin with parenthesis. You can easily stop getting these messages by sending untrack Obama.
More about buzz monitoring
Read ‘Essential Buzz Monitoring‘, Chapter 5 of our FREE e-book – “A Marketers Guide to Social Media”.
This is a user-friendly, no-jargon guide with great examples and useful tips on how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.
Download the PDF from our ebooks section, and sign up for notification of future chapters while you’re there.
Trevor May wrote this on 22.02.08 – 7 comments
It's filed in the Buzz monitoring, RSS, Social networks box
