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Belinda Gannaway

The changing world of business communication

A significant characteristic of a collaborative organisation is a culture where conflict is welcomed and embraced. Because without conflict there is no debate. And without debate, there is no collaboration. (See also my post on Eight ways to spot a collaborative organisation.)

So when I came across a quote in a great article by Daniel Patrick Forrester, it struck a chord. Daniel is the author of Consider: Harnessing the Power of Reflective Thinking in Your Organization. You can hear an interview with him on the excellent Work that Matters podcast.

“Rich human dialogues and having difficult conversations are what make businesses unique; email and instant messaging/texting is likely destroying high contact human connection and suppressing the debates that matter the most.” – Daniel Patrick Forrester

I’m currently rounding up my thoughts for a webinar I’m taking part in, called The Future of Business Communication: Moving Beyond Email. I wonder what the other implications of our hyper-connected culture might be. What needs to happen to ensure communication within organisations is meaningful? How can we ensure people are equipped to communicate well and effectively across the digital real estate and in person?

By way of a possible taster, here are some of the things I’m looking forward to tackling in the webinar:

  • What do we really mean when we talk about business communication – business to employees, employee to employee, business to customer, customer to employee, employee to customer?

  • How should we think of business communication to reflect the way the world works today?

  • What does a healthy digital culture look like in an organisation and how should a communications hierarchy fit into that?

  • Where should enterprise social fit in the communications hierarchy?

  • What are the consequences of a broken digital culture?

  • Is there a perceived need for us to respond instantly? How do we balance this with the need for reflection, to ensure the right things happen?

  • What are the consequences of being a generation that responds instantly, rather than a generation of humans who think, reflect and then respond?

  • How do we – as individuals and institutions – embrace the power of reflection before response?

If you’d like to learn more, tune in to The Future of Business Communication: Moving Beyond Email on 15 October, 3pm-4pm (BST).

This post was filed under Collaboration, Events, Internal comms, Working culture Comments are currently closed.

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  1. [...] Luke Brynley-Jones of Our Social Times and Belinda Gannaway of NixonMcInnes. Both Angela and Belinda have posted some of their thoughts on the subject as taster of what’s to come in the webinar, [...]