Facebook are launching a limited (to people who use FB in US English) beta release of Graph Search which lets people search for stuff using their friends as a filter. As well as finding news pages to like and engage with, you can find new people (or rediscover existing connections) based on shared interests and/or locations. Using People, Photos, Places and Interests as the core search areas, you can search for things like:
- People who like things I like
- Bands my friends listen to
- Friends that like cycling
With regards to privacy you won’t be able to suddenly view content you couldn’t before; Graph Search simply makes existing content easier to find and segment.
Should you care?
From a personal point of view yes. It will be cool to find content you’ve forgotten about, and reconnect with people you’ve lost touch with through this new search functionality. In my opinion Facebook will become a warmer place, and as others have commented, it could be amazing for dating purposes.
From a business point of view, I’m not sure. Socially influenced search results have been a hot topic for a few years now, and this move from FB should make it more important than ever that any Facebook activity you’re doing actually works and resonates with an audience. That said, there is no suggestion yet for how Graph Search will impact Facebook Pages.
Watch this space, and join the waiting list here