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Caroline Yetman

A guide to Pinterest for brands

You’ve probably heard about Pinterest by now. But do you know what it is, how to use it and which brands are already using it in creative ways?
I’ve put together this handy guide to help answer all these questions along with some suggestions on what to do next.
View more PowerPoint from NixonMcInnes
I’d be very interested in hearing from those of you who are using Pinterest already and what you think of it, so please leave a comment :-)
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  1. I fear I may lose many hours indulging my love of all beautiful home type things. Wondering how much time is spent on the site while people are doing something else – ie it’s much easier to browse pix when watching TV rather than reading a site.

    Posted 10th February 2012 at 12:22 pm | Permalink
  2. interesting to see the backlash starting already – partly against brands indulging in clumsy visual spamming, and partly against the inanity of the content (see – hilarious!) The cycle from hype to cynicism seems to get faster with each new platform.

    Posted 7th March 2012 at 1:47 pm | Permalink