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Max St John

30 thoughts from social not-for-profits

Social media is now playing a part at nearly every level of large organisations – from marketing and PR to internal culture and communications – and charities are no exception. There are lots of challenges along the way, but learning from each other means everybody learns quicker.

We invited some of the UK’s foremost not-for-profit organisations down to our Social by the Sea conference, to get together and share their thoughts and experiences when it comes to embedding social media into what they do.

The result is this collection of ’30 thoughts from social not-for-profits’ – a digest of the most useful and interesting bits of best practice advice, big challenges and interesting ideas for social media within the charitable sector (and beyond).

It’s a really interesting mix of topics that reflects the conversation over the day and what’s happening within large organisations – from the basic importance (and challenge) of being consistent with your messaging to how job roles and team structures will eventually have to change as a result of social communications.

Read it, share it and tell us what you think.

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5 Comments

  1. A great, useful event – and lots of ‘nuggets’ in this presentation from the day. There are somereal challenges to overcome in making old established charities (and corporates I guess) truly embrace the benefits of social across the business but it’s good that there is recognition of these challenges and that we’re all in the same boat – more chance of getting change if we’re not just a lone voice!

    Posted 27th October 2011 at 11:10 am | Permalink
  2. Thanks Laura, I’m really glad it was useful and I think you sum up the challenge really well. Large charity or big corporate, the established ways of doing things are just that – well established – and changing things isn’t simple. Hopefully, as you say, getting together like this helps everyone find new and better ways of overcoming the challenge.

    Posted 2nd November 2011 at 11:01 am | Permalink
  3. A great, useful event – and lots of ‘nuggets’ in this presentation from the day. There are somereal challenges to overcome in making old established charities (and corporates I guess) truly embrace the benefits of social across the business but it’s good that there is recognition of these challenges and that we’re all in the same boat – more chance of getting change if we’re not just a lone voice!
    +1

    Posted 4th November 2011 at 3:51 am | Permalink
  4. Ade

    A nice summary of a very productive session.

    Two presentational comments though:
    – For something this useful and text-based, a slideshare embed of a powerpoint deck feels a little inappropriate. It’s text so make it a web page!
    – Light blue text on a white background is a PITA to read. More contrast please. The RNIB would not approve.

    Posted 8th December 2011 at 9:27 am | Permalink
  5. Thanks Ade, really useful feedback – we’ll definitely be looking to do something bigger and better with the outputs next year.

    You’re absolutely right about the contrast issue – I’ll see if something changed when I uploaded it and have a fiddle with the colours.

    Posted 8th December 2011 at 10:53 am | Permalink