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Max St John

Social by the Sea 2011

This Friday, we’re running the first ever Social by the Sea (mini)conference – a gathering of some of the UK’s biggest charities – WWF-UK, Oxfam GB, RSPCA, Age UK and ChildLine, down here in Brighton, to talk about the future of social media in the sector.

It’s an invite-only event that came about from conversations with lots of the people I work with in the charitable sector about the desire to share what they’re doing and to learn from others. It’s going to be driven by the ideas brought by the people who are coming – from digital and fundraising to press and campaigns – which I think reflects where we are at the moment, and how social media is permeating every part of the organisation.

If you want to follow what happens on the day, follow the #SxSea11 hashtag on Friday and watch out for the outputs we’ll be sharing afterwards – and if you want to come to next year’s event, get in touch.

And, if you’re one of the attendees, here’s a reminder of the agenda:

9.30-10.15am: Breakfast briefing
Grab some coffee and breakfast and start to share your ideas, challenges and questions to explore over the day on:
- Integration: building social into what you do, externally and internally.
- Innovation: driving significant change while maintaining or improving impact.

10.15: Welcome from Will McInnes, MD of NixonMcInnes

10.30-11.45pm: Facilitated discussion: Integration
To capitalise on the opportunities the social web presents, the technology and its principles need to be built into what you do. How are other people doing this? What’s worked for you? What are the biggest challenges?

11.45-12pm: Break

12-1pm: Inspiration: Telling stories and building narratives
Alexis Kennedy, Chief Narrative Officer, Failbetter games
Follow-on discussion: How can your organisation tell its story better? Or even tell the stories of its supporters? What narratives could change the way people see you?

1-1.45pm: Lunch
Eat food, talk to nice people!

1.45-2.15pm: ‘What if businesses couldn’t lie?’ – Ross Breadmore
Exploring the difficult but rewarding issues facing large organisations, and the journey beyond social media towards being truly ‘social’.

2.15-3.30pm: Facilitated discussion: Innovation and impact
The third sector and the landscape around it is undergoing dramatic change. At the same time, digital technology is evolving at an ever-increasing rate. How do you drive new ways of thinking and working, or the willingness to try new technologies in a pressurised environment, while delivering on the impact you need to make?

3.30-3.45pm: Break

3.45pm-4.45pm: Inspiration: Behavioural economics, a better model for human behaviour.
Stephen Young, Senior Lecturer on Economics at the University of Brighton, Consultant at the United Nations, ITU

Follow-on discussion: How could this revolutionise our online campaign planning, our analytics or simply how we communicate with our audiences? How can behavioural economics make our digital endeavours more effective?

4.45pm: Close the day – summing up and what’s next

5.00pm: Drinks and socialising

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