Anyone noticed the extremely rapid feedback loop currently circling Twifficiency. “In a nut shell, Twifficiency calculates your twitter efficiency based upon your twitter activity”. So basically it’s yet another tool that analyses your Twitter profile. Yay!
Anyway, what I found interesting isn’t the tool itself, but the sheer speed of how it was first picked up by Twitter, how it then pissed off Twitter, and how it is now incurring the wrath of Twitter. Within the menagerie of people wot I follow, I first became aware of Twifficiency when at 11:02 Beth tried it out, and at 11:04 Beth scolded it for its spammy auto-posting of your score. That’s two minutes, and is fairly indicative of the feelings of many others. Of course, many Twitter users simply do not care, but many do, and were quick to signpost the pitfalls of putting your details into Twifficiency, such as James Whatley:
Any way, this whole micro-phenomena interests me because this kind of instant feedback is not possible in any other form of media. I’d be really interested to hear what the chap behind Twifficiency think of the explosion of interest, and of the criticism. Interestingly, he’s been quiet so far – UPDATE: James the developer has just tweeted this: “I will sort out the twifficiency auto-tweeting when I get home. Unless anybody know a PHP editor for iPhone ;)”
SECOND UPDATE: since this post was first written, James gained a great deal of attention, was extremely open about his goals for Twifficiency, and has attracted significant praise. This blog post from Paul Clark does a better job than me in telling his side of things.
So, what do you think of Twifficiency?