I’m currently putting together some research on social media metrics and values and found this post really, really useful.

You’ve probably already seen it but I’ve also been looking at the piece linked to here (its for Forrester subscribers only) http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents

I think the thing that’s hardest to get your head around is assigning a “value” to social. Clients are always asking what a “like” on Facebook is worth. It’d be great to hear if you try and assign a value to the outcomes of your social media activities.

Thanks again,

Caroline