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Will McInnes

Recent projects

The team here have been absolutely flat out of late on an interesting blend of challenging client projects. But that’s mostly hidden away, behind the scenes.

We’ve all carped on about the power of blogging and how it’s useful to peel back the corporate veneer and allow others to peer into the busy happenings of an organisation, non? Well I know I like peeking into other organisations that pique my interest.

So here’s a brief part-anonymised run through of projects the team have been working on in recent times:

  • Working with a major broadcaster to help them take their viewer engagement strategy into the social web
  • Working with an iconic retailer to help them to learn-by-doing about where social media meets trading and building community
  • Building a video streaming function for a drinks company to support a World Cup promotion
  • Mapping the conversations around travel through the lense of a particular travel brand to inform their strategy and next steps
  • Building a competition application that integrates into Facebook using the then Facebook Connect function for a loyalty programme client as part of their ongoing journey into a more social marketing mix
  • Mapping and research the conversations and communities around a very specific aspect of healthcare for a government department to understand more about how to really engage the target audience in a helpful meaningful way
  • Cultivating community and conversations around a food issue for an admired charity to build on growing successes in changing behaviour and attitudes
  • Training a large body of communication professionals in a global media organisation to support the evolution of the organisation into a more digitally-savvy entity
  • Developing a casual game and accompanying set of engagement activities to raise issue around a food issue for a charity to activate people around an important issue in an appropriate and different way
  • Prototyping and then launching a real-time Twitter visualization application to support a live TV show and experiment further with the blending of traditional TV experiences and the growing importance of the ‘two-screen’ element where viewers also browse the internet
  • Visualizing the social network from within a niche online community for a forthcoming conference to tell a compelling story that reveals the underlying dynamics in that community
  • Partnering with two professors on something very cool and different and new.

So yeah, that’s a bit of what we’ve been doing. Hope you’ve been having fun too…

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