How we wail!
Soo-shall-mediaaa-gah. EVERYWHERE! It’s everywhere!!! Social is everywhere, we can’t get away from it. La la la. Social media experts
Complete with wringing of hands and rolling of eyes. ‘What guff!’ we wince and smile and proclaim. And so it goes. Because it has got a bit cluttered and noisy and samey and frankly, a bit overwhelming hasn’t it?
But returning to the media backslapping chamber after a week in the real world, on holiday, with friends in Europe, I have to say I didn’t see much of this social media tidal wave out there, in the real world.
So I just wanted to recalibrate where I had thought we’d got to on this journey with the little I’ve seen of the rest of the world out there. It’s classic Gartner Hype Cycle stuff.
YOU ARE HERE: Peak of Inflated Expectations? (Or can they go higher?!)
WHERE WE ALL WANT TO GET TO: Plateau of Productivity (I think)
The reality check for me was a holiday with normal people – a fireman, a self-employed plasterer and a couple of non-digital office bods – in a busy Alpine resort.
From my holiday, here is my social media observation log:
- Pre-booking process – no social media involvement
- Booking and confirmation – no SM
- Journey to airport – no SM
- Airport ‘experience’ – some running, some chaos, no SM
- Welcome at the other airport – very good, but no SM
- Welcome at hotel – nice (no SM)
- 6 days of snowboarding, and evening light entertainment (some ‘content creation’ [photos and video] but no realtime sharing on SM)
- People observed using social media whilst on holiday – 0 (ZERO)
- I think you get the idea :-)
Bottom line: there was no social media but the holiday was GREAT. Could it be enhanced further? Probably, especially before and after, in small but positive ways. But it hasn’t happened yet, and even so we had a great time…
So as I wrest myself from my self-indoctrination, I plan to look more for where the benefits for human interconnectedness and sharing are NOT yet, and to think more clearly and dispassionately about what could help and why. And to be a bit stupider and listen more.
But above all, to see more clearly that we are nowhere yet. Nowhere on the journey. It hasn’t even really begun in the real world yet. (And let’s not even start yet on the real real world, beyond the cosseted snow holidays of Brits on the better side of the digital divide…).
Is social everywhere? I guess my dumbass new insight is that it depends where you’re looking.