Comments on: Facebook for all! http://www.nixonmcinnes.co.uk/2010/02/05/facebook-for-all/ Social media and web design agency operating in London and Brighton Tue, 07 Sep 2010 23:10:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Danielle Sheerin http://www.nixonmcinnes.co.uk/2010/02/05/facebook-for-all/comment-page-1/#comment-2957 Danielle Sheerin Wed, 10 Feb 2010 09:56:44 +0000 http://www.nixonmcinnes.co.uk/?p=1831#comment-2957 I think you are right to some extent - Social Media offers you a toolkit for connecting with your audience and you should select the tools that allow you to connect in the best way. A social network with a highly targeted audience is likely to create lots of engagement. It's also likely though that the audience is already aware of what you do, and whilst it is obviously paramount to connect with this audience, it doesn't provide much opportunity to reach new people. This is I think what the volume that Facebook offers - this ability to make entirely new and unexpected connections and reach people that you might not otherwise find. I'm still not convinced that if I was developing a social media strategy for a construction client that I would recommend a Facebook presence but I would certainly consider it - and if the client had a need to reach a new audience (e.g. for graduate recruitment or consultative purposes) it might be that it could form a valuable part of their toolkit I think you are right to some extent – Social Media offers you a toolkit for connecting with your audience and you should select the tools that allow you to connect in the best way.

A social network with a highly targeted audience is likely to create lots of engagement. It’s also likely though that the audience is already aware of what you do, and whilst it is obviously paramount to connect with this audience, it doesn’t provide much opportunity to reach new people.

This is I think what the volume that Facebook offers – this ability to make entirely new and unexpected connections and reach people that you might not otherwise find.

I’m still not convinced that if I was developing a social media strategy for a construction client that I would recommend a Facebook presence but I would certainly consider it – and if the client had a need to reach a new audience (e.g. for graduate recruitment or consultative purposes) it might be that it could form a valuable part of their toolkit

]]> By: Ben Matthews http://www.nixonmcinnes.co.uk/2010/02/05/facebook-for-all/comment-page-1/#comment-2949 Ben Matthews Fri, 05 Feb 2010 18:06:31 +0000 http://www.nixonmcinnes.co.uk/?p=1831#comment-2949 Great post (and well done for getting through a daunting presentation!) Wish I could retweet the message and link it back to you guys ;) Is there a point about Facebook not being right for all businesses, despite having a large audience? Isn't a social network with just 100p people but all talking about the construction industry a better fit? Great post (and well done for getting through a daunting presentation!)

Wish I could retweet the message and link it back to you guys ;)

Is there a point about Facebook not being right for all businesses, despite having a large audience? Isn’t a social network with just 100p people but all talking about the construction industry a better fit?

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