Will McInnes

Social media inside Enterprise just *is*

By Will McInnes | Published: 3rd February 2010

I’ve been trying to make my thoughts about how this social web revolution is affecting the very largest organisations a bit clearer.
I started with this optimistic pitch of a blog post about how the changes are irresistable.

Building on that, to try and make my feelings clearer still, I’ve tried to visualise and more succinctly express this sense in a presentation.

Here it is!

Why Social Media In Enterprises Just Is

View more presentations from will mcinnes.

Please let me know what you think – I think this really matters…

This post was filed under The future. Join the conversation - leave a comment.

2 Comments

  1. Bridget Grenville-Cleave

    Excellent presentation Will, puts the case in a very compelling way. Have used it on my positive psychology blog. Have you come across ‘fun theory’? Your mention of the Toyota Prius drivers reminded me of it.

    Posted 3rd February 2010 at 4:43 pm | Permalink
  2. Will McInnes

    Thanks Bridget – I’d love to hear more about ‘fun theory’ and will look it up. Sounds important and helpful and…ummmm…fun!

    Posted 3rd February 2010 at 4:50 pm | Permalink

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