Some good examples of social media ROI
Here are some good examples of social media ROI from Search Engine Watch.
For me, the most compelling and interesting is the WetPaint / Altimeter Group study that found a strong link between company performance and use of social media. As I was saying the other day, it’s not easy to prove that the social media use caused the increased sales, but if social media is something that successful companies are doing then I think it’s safe to assume that they’re on to something good.
Thanks to Rosie for the tip.
Tom wrote this on 17.11.09 – 1 comment
It's filed in the ROI box
On November 17th, 2009 at 3:27 pm, Tweets that mention Some good examples of social media ROI @ NixonMcInnes: Social media goodness. Translated. Created. Delivered. -- Topsy.com responded:
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