What if they wanted to do good?
We got screwed over or taken for granted by the big organisations in our lives. They became ‘them‘ – the enemy. But I wonder how bad they actually want to be, now – today? I find that so much kick back and reaction to large organisations starting to consider how social media might help them be better centres around this evilness, this lack of trust, this loathing.
But what if was different to that?
- What if big organisations were made up by people mostly like me and you?
- What if those people wanted to do good and cared about their organisation and their daily work?
- What if internal crap, deposited and built up over time, made those big organisations deeply dysfunctional?
- What if they as organisations lost sight of who they serviced and how to do that with dignity and in a mutually beneficial way?
- What if the irresistable force of the internet on the world means that suddenly that stultifying stasis is gone and that their organisations are now vibrating into a new shape and a new way of working?
- What if senior management actually get all of this?
- What if the grassroots get it too?
- What if the middle management catch up too, and start trusting the proclamations from the top as real, and allow the appetite from the coal face to turn to action?
- What if this is the start of a new era in business?
- What if we really can change business, and politics, and education, community, the environment, and everything else?
- What if the only thing holding us back is OUR fear and distrust (not their evilness)?
- What if we have become those resistant to change?
- What if those big organisations wanted to do good, and needed our help?
Then what?
Will McInnes wrote this on 06.10.09 – 1 comment
It's filed in the Social media, Social networks box
On October 6th, 2009 at 9:18 pm, Pete Burden responded:
Great post Will.
What if people were stuck inside systems they didn’t understand that made them behave in ways they didn’t like?
And then what? Then, we’d still need to guard against cynicism. Skepticism is oh so healthy and cynicism oh so limiting. Cynicism leads us back in a circle to the loathing you cite. Back to ‘them’. That’s what we need to fear.