We were pleased to relaunch the Good With Money blog for Co-Operative Financial Services on Monday. Coinciding with a refresh of the main corporate site, the blog gives CFS a platform from which it can engage visitors in conversations around it’s ethical stance and the projects that are supported by its unique funding structure.
We initially launched a single issue blog last year, dedicated to showcasing CFS’ commitment to Microfinance. It told the story of Belma, a bank employee returning to her native Bosnia to see the impact CFS funding is having within local communities. As a pilot project this site gave CFS an insight into the advantage of using a fast, flexible platform to share stories in an informal way. Customer response via comments was fairly positive, and as the banking crisis hit, highlighted the benefits of providing an open channel for dialogue with the bank – a real point of difference within the industry.
This first foray into blogging created an internal appetite to showcase more campaigns, like those against Toxic Fuels or financing renewable energy , and also publish regular news content to create and sustain a dialogue with the various communities of interest. Populating a site of this nature and nurturing the community is a considerable and important task and CFS has made the commitment to the blog’s success by putting dedicated resource into place. We’re looking forward to seeing how this community grows and develops and continuing to help CFS demonstrate how they truly are ‘good with money‘.
