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	<title>Comments on: Alternative Publicity: Grabbin&#8217; Eyeballs and Sparking Buzz</title>
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	<link>http://www.nixonmcinnes.co.uk/2009/03/14/alternative-publicity-grabbin-eyeballs-and-sparking-buzz/</link>
	<description>Social business consultancy operating in and around London</description>
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		<title>By: Tom</title>
		<link>http://www.nixonmcinnes.co.uk/2009/03/14/alternative-publicity-grabbin-eyeballs-and-sparking-buzz/comment-page-1/#comment-1615</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Mon, 16 Mar 2009 20:02:28 +0000</pubDate>
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		<description>Definitely. It can be an added bonus, or it can become the main event.</description>
		<content:encoded><![CDATA[<p>Definitely. It can be an added bonus, or it can become the main event.</p>
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		<title>By: john cooper</title>
		<link>http://www.nixonmcinnes.co.uk/2009/03/14/alternative-publicity-grabbin-eyeballs-and-sparking-buzz/comment-page-1/#comment-1610</link>
		<dc:creator>john cooper</dc:creator>
		<pubDate>Mon, 16 Mar 2009 11:51:54 +0000</pubDate>
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		<description>interesting that they remark on social media for word of mouth but won&#039;t guarantee mainstream crossover. I guess this isn&#039;t just for the film industry but a remark on social media strategy generally?</description>
		<content:encoded><![CDATA[<p>interesting that they remark on social media for word of mouth but won&#8217;t guarantee mainstream crossover. I guess this isn&#8217;t just for the film industry but a remark on social media strategy generally?</p>
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