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Media temple embracing the social web


Ooops, a common business term for “I f***ed up”

This morning I sat down to my usual Monday morning bleary eyed coffee, reading emails and prioritising routine and found this nugget of lovely social goodness.

Media temple screwed up, great,  cue the usual corporate rubbish you get when someone screws up.

I was surprised to find a really encouraging glimmer of magic emerging.

On 02-28-2009, a small portion of our first-generation (gs) Grid-Service customers experienced a prolonged disruption to their hosting services. At the conclusion of that incident, we promised to produce a more in-depth statement regarding the overall status of the GRID. This information is now available at our blog.

I look forward to reading your comments.

This was posted from CEO, Demian Sellfors, so bigups from me for giving such a transparent, (if not a little technical) overview of the problems being faced.

Its great to see a big company getting something like this so right. Scale in business is often something that damages customer relationship and creates barriers, here we see those barriers are completely broken down, it gives me a warm fuzzy feeling that this truly is the future of business. Mistakes do happen, its what you get when you put soft organic matter behind the reins of anything breakable, the future means being humble and transparent about those mistakes and collectively learning from them.

How can you leverage the power of the social web to turn everyday human errors into sign posts that helps your organisation grow?

This post was filed under Working culture Comments are currently closed.


  1. Good to see MT being more transparent, but it’s long over due. They should have been far more open with customers much earlier.

    I used their services for a year between July 2007 and 2008 and found their overall support to be shoddy and unresponsive, and their public facing messages to be less than forthcoming about the problems they were having with the Grid.

    The article states that June 2009 is the expected date of all customers to be migrated, that’s nearly two years after the many problems were first experienced. That’s simply not good enough.

    Transparency is one thing: providing a usable service is quite something else.

    Posted 11th March 2009 at 4:17 pm | Permalink
  2. Hey Matt, I’ve heard loads of good and some bad about MT. I guess only time will tell if they deliver, lets hope they do! :)

    Posted 12th March 2009 at 5:00 pm | Permalink