To mark the release of the new animated movie Coraline, written and directed by Henry Selick, he of The Nightmare Before Christmas and James and the Giant Peach fame, based on the book by Neil Gaiman and Dave McKean, Laika comissioned ad agency Weiden+Kennedy‘s Portland studio to come up with a marketing solution with the brief to “Reinvent the way you market a movie.”
They came up with a lot of wonderous stuff, not least the stuff they sent out to bloggers. Instead of, this from personal experience as a recipient, a bunch of hurredly photocopied press releases and crappily presented CD-ROMs filled with useless junk, they sent forth these absolutely exquisite handmade boxes to online influencers, filled with original artifacts from the film itself. Absolute treasures!
How could you not say a good word about these?