Lots of examples of social media in action
I’m speaking about social media at the Institute of Direct Marketing today, and I thought that rather than putting together the usual PowerPoint jobbie, I’d do a good old fashioned show-and-tell. Here are links to all of the examples that I’m planning on demo-ing. Let’s just hope the Internet connection works OK otherwise I’m well and truly stuffed. Hopefully some inspiration here for marketers thinking about social media campaigns.
First up, EA Games’ response to a video showing a supposed glitch in their Tiger Woods 08 game where The Tiger performs a ‘Jesus Shot‘, standing on the water. Turning a potential embarrassment into a viral video success
Next, the blog that we produced for More Th>n in partnership with our friends over at iCrossing UK. You can read the case study for the back story.
Here’s a web widget that we produced for Oxfam to support their Pants to Poverty campaign, taking their message out into the blogs and social networks. This one uses the Clearspring widget platform.
The new 10 Downing Street website has a whole host of social features. There’s a blog at the heart of the site, and it makes use of external services like Flickr, YouTube and Twitter for a more social, and dispersed interaction with The People - being present in the places they’re already looking. And you thought your brand was too stuffy for social media?
Will it Blend, one of the most successful examples of corporate viral video. Over 5 million views for this edition.
Sugarscape by Hachette Filipacchi - a social bookmarking site for readers of Sugar Magazine allowing users to collect and share links to cool stuff online, and for the publishers to push sponsored content. We helped the Hachette web team to widgetise Sugarscape so users can take their links to their social network profile pages and other locations.
Dell is a company who has certainly had its ups and downs with social media. But the general consensus is that they, like, totally get it now. Dell Ideastorm is an example of something they got right: A platform for users to suggest and vote for ideas that they’d like Dell to look at. Most important of all is that Dell actually listens and picks off the top ideas and makes them a reality. Starbucks have also jumped on this bandwagon.
Does your company ban the use of Facebook and other social networking sites? Well not Zappo’s, the successful online shoe retailer. They encourage their employees to engage with customers online. And the result? Happy customers!
And finally, Nike+, one of the few successful examples of big brands creating their own social network. Also an excellent example of blending online with offline.
Tom wrote this on 02.09.08 –
It's filed in the Social media box
