Join the Channel 4 digital revolution
Disclosure: Channel 4 is a NixonMcInnes client and we like them very much. Everything we say here and on this whole website is biased.
Channel 4 has set itself the task of leading the industry in embracing the new era of online communications.
A bold mission, and one we’re outwardly chuffed to be helping with.
To accomplish their bold mission, like a few other smart brands (including BMW, who we’re also helping along a similar path) the head honchos in the Channel 4 Press and Marketing teams have recognised the need for a dedicated digital dude to unify and glue together the two converging worlds (Marketing and PR). This person – who could be you, or your friend – will help to continue driving Channel 4’s online marketing and communications activities ahead by being the lynchpin of a new virtual team to pioneer new techniques, new levels of engagement, new activities and new tools and processes.
So we’re hereby promoting this role to any smart cookies out there: if you’re a switched-on digital PR & Marketing person, check this little bad girl/boy out:
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Digital Publicity Manager - Channel 4
The Department
The Press & Publicity department is responsible for all Channel 4’s editorial dealings with other media. The department publicises Channel 4’s programmes across print, broadcast and online media, to drive viewers and users to the Group’s programmes and services and help it deliver its commercial objectives. The department also aims to protect and enhance the Group’s public service reputations through external communications. It is responsible for rapid rebuttal of critical press comment, generating positive executive profile and managing issues arising out of content and operations.
Key Responsibilities
Reporting to the Chief Publicity Manager and/or the Head of Marketing, New Media, he or she will:
- Co-ordinate a “virtual” digital promotions/publicity team, bringing together resource from across picture publicity, listings, publicity, marketing and new media to promote key programme priorities most effectively through online digital media.
- Lead the execution of the highest priority promotional campaigns in online digital media, seeding content across the web including social networking sites, portals and blogs.
- Establish, run and maintain community sites for these and other campaigns.
- Work with genre publicity teams to ensure that all lower level priority PR campaigns have a significant online element.
- Act as the key point of liaison between Channel 4 Press & Publicity and any journalists working primarily in online media.
- Create a directory of key sites, online journalists and bloggers for use by the press department
- Introduce publicists to key contacts at social networking and other sites to open dialogue about content placement
- Educate the wider press department about tactics for online PR
- Lead on opening up the press intranet allowing great access to press materials in conjunction with the New Media department
- Identify a set of metrics to assess success with the longer term aim of helping Channel 4 secure an equivalent share of voice in online media to print media.
Essential Skills and Experience
- Wide experience of delivering promotional campaigns in online media, including proven track record of using social networking.
- Extensive contacts within social networking and other key sites.
- Excellent personal/written communication and influencing skills
Desirable Skills
- Experience of consumer PR with leading UK brand
- Knowledge of UK broadcast sector.
Cool eh.
I think this is a brilliant opportunity. Genuinely.
Why?
Because it’s a super brand, because it’s a role sympathetic to the new online ecosystem (you’ll see words like community, dialogue, access and education above) and because these guys are already ahead of the game in that they’re thinking about this stuff, planning, and (ahem) working with some recognised specialists like us to pave the way.
Will McInnes wrote this on 10.08.08 – what do you think?
It's filed in the Industry news box
