Comments on: The Operations people are essential for social media success http://www.nixonmcinnes.co.uk/2008/07/10/the-operations-people-are-essential-for-social-media-success/ Social media and web design agency operating in London and Brighton Wed, 08 Sep 2010 22:20:08 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Paul Fabretti http://www.nixonmcinnes.co.uk/2008/07/10/the-operations-people-are-essential-for-social-media-success/comment-page-1/#comment-897 Paul Fabretti Mon, 14 Jul 2008 09:54:42 +0000 http://www.nixonmcinnes.co.uk/2008/07/10/the-operations-people-are-essential-for-social-media-success/#comment-897 Absolutely agree Tom, and one of the things I make sure happens when getting things off the ground. It makes perfect sense that someone from the marketing department is not best placed to answer a technical product a question - so why should they be put into a position where they have to (and therefore potentially return a duff answer). I do see more and more people though, looking at social media from a wider company perspective which is encouraging. Paul Absolutely agree Tom, and one of the things I make sure happens when getting things off the ground. It makes perfect sense that someone from the marketing department is not best placed to answer a technical product a question – so why should they be put into a position where they have to (and therefore potentially return a duff answer).

I do see more and more people though, looking at social media from a wider company perspective which is encouraging.

Paul

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