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Fantastic intro to social media with useful facts and figures

I came across this excellent presentation by Marta Kagan thanks to Paul Fabretti’s tweet. There are plenty of introductions to social media around the web but this one is especially well put together. Marta makes a convincing case for the importance of social media, all backed up with facts and figures. It’s well worth flicking through.

To view the presentation click here

Tom wrote this on 05.07.08 –
It's filed in the Social media box

5 responses

  1. On July 6th, 2008 at 6:52 am, Three Interesting Advertising Tidbits Before Bed < Chris Abraham responded:

    […] Drew B’s Take on Tech PR via Nixon McInnes: “Only 18% of TV ad campaigns generate positive […]

  2. On July 6th, 2008 at 5:23 pm, » Set Yourself Apart Amongst Super-Saturation Advertising - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC responded:

    […] 6th, 2008 by Chris Abraham (No Ratings Yet)  Loading … From Drew B’s Take on Tech PR via Nixon McInnes & Chris Abraham: “Only 18% of TV ad campaigns generate positive […]

  3. On July 7th, 2008 at 9:34 am, Antony Mayfield responded:

    Nice once.

    YouTube says 150,000 videos a day now. 10 hours per minute… can we say “exponential” :-)

    For practical purposes though I guess big numbers and a source are always valuable. They make people stop and say wow.

    Once they’ve stopped you can start having a conversation about what it all means…

  4. On July 9th, 2008 at 1:27 am, WTF - Social Media? | MiKVANNAK responded:

    […] bukkantam rá Tom Nixon bejegyzése után Martha Z. Kagan SM evangélista prezentációjára a Slideshare-n, melynek már a címe is […]

  5. On July 9th, 2008 at 10:28 am, WHAT THE F**K IS SOCIAL MEDIA? « Pete’s PR Hall of Fame responded:

    […] http://www.nixonmcinnes.co.uk/2008/07/05/fantastic-intro-to-social-media-with-useful-facts-and-figur… Possibly related posts: (automatically generated)Frank Return with Food Artist for Virgin Media […]

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