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The BBC iPlayer and buzz monitoring in action

The tweet

Last night, while half watching an episode of Skins on Channel 4 and half messing about with BBC iPlayer, I spotted that a new episode of Ashes to Ashes was available to download. Slightly miffed that there didn’t seem to be any way of getting an update prompt when a new episode of a show is released I twittered a flippant (yet fortunately expletive free) remark.

Minutes later I found I had a new Twitter contact. Some bloke called James Cridland had obviously been tracking the keyword “iPlayer” and a quick visit to his site revealed him to be the Head of Future Media & Technology at BBC Audio & Music Interactive. Turns out that he was interested in finding out what I’d meant by my off the cuff tweet and I explained (in 140 characters or fewer) how neat it would be if new episodes would “automagically add themselves to the download manager. Or it’d prompt you. I expect you’re already thinking about this :)”… Of course, it turns out that they are. Because he told me.

Morals from this story?

Firstly, the BBC still kick ass.

Secondly, never underestimate the powers of your own actions online (no matter how insignificant or throwaway they initially seem).

Thirdly, the wealth of opinions about your entity (organisation, product or even person) have never been so readily available. Actively listen to your critics, users or visitors, like James is, harness that information… and use it to make something better!

What is tracking? (From the Twitter FAQ):

Tracking is an SMS or IM only feature that allows you to receive all twitters that match a word you’re tracking. For example, if you send track Obama, you will receive all updates that match “Obama.” All updates sent from tracking will begin with parenthesis. You can easily stop getting these messages by sending untrack Obama.

More about buzz monitoring

Read ‘Essential Buzz Monitoring‘, Chapter 5 of our FREE e-book – “A Marketers Guide to Social Media”.

This is a user-friendly, no-jargon guide with great examples and useful tips on how to use the latest digital techniques to make your online campaigns successful. Essential reading for marketers.

Download the PDF
from our ebooks section, and sign up for notification of future chapters while you’re there.

This post was filed under Social media, Training and tagged , Comments are currently closed.


  1. Joshua

    wow i am impressed and nice image on your blog article just how it should be done, well done dear designer friend. well done! your on the pulse. which reminds me – how is that video coming along we need to educate the world about images….

    Posted 22nd February 2008 at 1:00 pm | Permalink
  2. Edd

    Great post, the BBC rawks :D

    Im happy they are acctually listening to what the public are saying rather than frittering away thier money.

    Posted 22nd February 2008 at 3:40 pm | Permalink
  3. Love it – a heart warming tale of customer-focused innovation in the first place, smart, prompt buzz monitoring, and good all round shizzle.

    Posted 22nd February 2008 at 4:35 pm | Permalink
  4. What a nice man you are. Thanks for the blog post.

    Would comment further but I must get back to frittering away your money. Nurse? Could you massage my lower back now?


    Posted 22nd February 2008 at 5:56 pm | Permalink
  5. Great story – twitter at its best.

    Now James we just need every BBC radio station on the iPhone and your job will be done :)

    Posted 22nd February 2008 at 6:20 pm | Permalink

2 Trackbacks

  1. [...] The BBC iPlayer and buzz monitoring in actionNixon McInnes decides that I might know what I'm doing, and that "the BBC still kick ass", which is very nice of him. Must get back to the kicking. [...]

  2. By Another Satisfied Customer « Nick Reynolds At Work on 26th February 2008 at 2:11 pm

    [...] Another Satisfied Customer February 25, 2008 James Cridland once again shows his sterling qualities. [...]