A few months ago, we launched a new website for Rushton International – a market leader in insurance valuations.
At the heart of the new site is a blog. This is best practice for professional service firms who are essentially selling the expertise of their people. It allows you to demonstrate your knowledge and give a human face to the company. Perhaps best of all, blogs are search engine friendly, allowing potential customers to find you using very specific searches.
Rushton haven’t kept the blog quite as up-to-date as I would have liked, but it has been enough to lead to a potentially enormous return on investment for them. Bill Carr, Rushton’s MD and all round nice chap, called me today to say that through the website they had generated a lead to provide valuations for over 20 international sites of a major blue chip client. Now that can’t be bad! I know that’ll motivate them to get the blog posts out more regularly now.
A big WELL DONE to Rushton, a company operating in a very conservative industry, for being brave enough to get into blogging and reaping the rewards. Great stuff, it has really made my day.
4 Comments
…and nice one to Jenni who produced the site!!
oh and it just so happend to design itself….
*ahem*
And an especially big thank you to Josh who did the design and everyone else who worked on the project :)
Nice use of WordPress — hardly recognisable! Better check the terms page though…