It was interesting to see a few people’s comments on the WTF is Social Media? post the other day.
It has reminded me what a worthwhile exercise it is to question and re-evaluate the relevance of the language you are using every so often.
As Antony Mayfield from Spannerworks pointed out, it is definitely worth checking your assumptions from time to time and asking yourself, “does this word work now?”
I think on the whole, to a wider audience, the term ‘Social Media’ does work right now.
But I’m glad we asked the question, and I hope that here at Nixon McInnes we manage to not get caught up in using language that makes no sense to our clients or peers. Like the term ‘Poly-Media Metaverse’ – as even our very tech savvy client Helen Aspell would say, “now come on…”
P.S. Answers on a postcard as to WTF Poly-Media Metaverse means please…
