Worth asking the question

It was interesting to see a few people’s comments on the WTF is Social Media? post the other day.

It has reminded me what a worthwhile exercise it is to question and re-evaluate the relevance of the language you are using every so often.

As Antony Mayfield from Spannerworks pointed out, it is definitely worth checking your assumptions from time to time and asking yourself, “does this word work now?”

I think on the whole, to a wider audience, the term ‘Social Media’ does work right now.

Anna wrote this on 14.09.07 – what do you think?
It's filed in the Social media box

WTF is Social Media?

A few of us here from Team NM were at an industry-geek-bootcamp type event this weekend, where all the attendees had to participate by giving a talk or facilitating a discussion or a workshop on any subject they wanted. The sessions ranged from techie CSS & coding talks to one guy showing us how to do a magic trick that he had found youtube fame with, another discussing e-voting and Cliff Richard & someone giving great tips on how to work a 4 day week.

So naturally, having our heads in the world of Social Media and it being at the heart of our bizness and what really makes us tick, we wanted to pick our fellow geeks brains about it: What they understand it to be, what online social media ‘tools’ they use, what’s the social media tool of tomorrow, what is yesterdays news in the arena and so on.

Anna wrote this on 12.09.07 – 11 comments
It's filed in the Interesting, Social media box

The Nixon McInnes Braindump

Here at Nixon McInnes, we love a bit of knowledge sharing. Normally we share our know-how through this blog, our personal blogs, our e-books and various workshops, seminars and conferences.

But there’s also a lot of knowledge shared by the production team internally – web design tips, hacks and other bits and pieces.

Tom wrote this on 04.09.07 – what do you think?
It's filed in the Interesting, Internet, NixonMcInnes box

Get more leads or sales from the same level of traffic

This table is a neat illustration of the importance of improving the conversion rate on your website. That is, the percentage of visitors who go on to make a purchase, submit an enquiry or otherwise do something useful for you.

Most commercial websites today buy traffic from ad networks like Google Adwords. With the cost per click (CPC) going up and up for many keywords, it’s more important than ever to squeeze as much of a return on investment as possible from the traffic that you are getting. Here are the two main ways to do this:

Usability: making it EASIER for users to find their way through the buying/enquiry/whatever process.
Persuasiveness: making more users WANT to buy your product.

Tom wrote this on – what do you think?
It's filed in the Internet, Marketing box