Simple yet wonderfully effective – web widgets are a great tool to improve SEO, content distribution and viral campaign awareness. They add value for the user and help a site owner promote and distribute content easily and at minimal cost. Find out more by downloading “Essential Web Widgets” the 2nd chapter in our FREE e-book: “A Marketers Guide to Social Media”.
Have you ever been invited to an incredibly famous fine dining restaurant to accompany a group of disgustingly attractive, frighteningly decent and friendly people for a divine meal sloshed down with lashings of Chateau Petrus?
No, me neither.
But I bet if you were, you’d go for it, wouldn’t you? Eh?
You could leave that 12 day old tub of caked over houmos for another day, don both your least-dirty Marks & Spencer suit and a well-practiced rigid smile and go for it.
Well read on because a similarly incredible opportunity (‘ONCE IN A LIFETIME, LOSERS!’) has just come up…
Join us – the bold sailors on the good ship Nixon McInnes – in our latest voyage into territories reasonable well known but in need of a little extra investigation: ONLINE SOCIAL NETWORKING.
(Yes, yes. We agree that online social networks are more cliched and more frequently misunderstood than TomKat, but we also know that there exist unexplored islands of remarkable brilliance and wonder in amongst the oceans of vaporous hype.)
It’s just an experiment, so don’t panic. Because we specialise in the latest social media innovations kinda thing we know that experimentation is a big and important part of what we do. That way our clients get tried and tested, not ‘first thing we thought of’.
It’s incredibly easy to join (very very very fast and painless) thanks to the remarkable web application we’re using for our experiment – Ning, of which there will be much more commentary later.
On 25th April I blogged about some pitches I’ve been working on around the UK:
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My current pitches are:
1. a very very well known brand in the elderly market, website design and build
2. a University looking for a digital marketing partner to provide consultancy – WE WON!
3. an International wine company to create a sophisticated ecommerce website
4. an International charity for a very funky social media website design and build
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I thought I’d give an update on progress!
Well the good news is we won #2, which we are absolutely delighted about here at Nixon McInnes towers.
Why are we delighted?
- because these guys have the ambition, scale and backing to do some exciting stuff (and already are) so the opportunity to make waves and innovate is substantial!
- because this ambitious University made the right choice in that they chose us for our ability to *explain and translate* this new-fangled web stuff. It’s not just about delivery – it’s about ‘can I actually work with these people on a daily basis?’
- we beat some stiff competition including an incumbent and some big ol’ agencies
- because this project and relationship exactly fits the direction our specialist agency is taking – the focus is on embracing the newest web innovations, especially those around the social media space, community and the confluence between people and technlogy
In terms of a broader update on the other pitches, I’ll do that another time, but we’re down to the last two agencies on the project for the very very well known company (#1).
We educate our clients and course ‘guests’ on GIVING IT AWAY!
We say: think of incredibly useful content and tools, create them and give them away.
We say: your boss will say ‘but we don’t want to give it away’. You need to tell him ‘boss, it’s OK to be male, elderly and often wrong’ and you need to educate him about the size of the opportunity, the reach of the Internet, the power of giving and the SEO benefits too.
We give away content too. We don’t just say it – shizzlers – we boom-tickling do it.
So please enjoy:
Plus, as an extra titbit – how cool is SlideShare? You just upload yer slides, and bada bing, it gives you a neat snippet of code to insert on your web page or blog, and boom tickey boom – WIDGET INSERTED :). Happy days, web campers, happy days…
