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We're hiring x 2 Posted on 29.07.10

Please don’t read this blog post Posted on 28.07.10

A bunch of links Posted on 23.07.10

Capturing the Buzz Posted on 16.07.10

Challenges working in a democratic work culture Posted on 12.07.10

Television magic and a vision of the future in 1978 Posted on 08.07.10

New Finsbury Orthopaedics website generates marketing results immediately

The new website for Finsbury Orthopaedics, a recognised world leader in their field, is generating impressive marketing results immediately having been launched only a few weeks ago.

The newly designed website is generating a stream of tangible results including many interactions with new patients and surgeons – two key audiences for the organisation.

Mark Smallcorn from Finsbury said: “We needed to find a web solution that not only help us to compete in our market but also meet the needs of our customers. We identified that patients more than ever were taking a higher interest in the treatment and products available to them and using the web’s wealth of information to help them. This is one of the areas where we are already seeing the greatest response to the new website”.

Finsbury’s new website includes a number of innovative new features including a Blog to allow Finsbury’s visionary founder to communicate with the company’s customers, suppliers and peers.

Finsbury invents and manufactures a range of products that can change its customer’s lives such as replacement hips and knees. Through our extensive audience analysis at the beginning of the project we identified that the heaviest users of the websites was most likely to be the end users of its products – the patients and often their family members conducting research online for them. To cater for these information-hungry user’s needs the website includes a number of user-friendly features:

  • Product specific contact forms – to encourage users to request information on specific products without needing to navigate to a separate Contact page
  • Virtual tour – to give visitors to the website a feel for the real company behind the website
  • Text resize buttons – to allow those with impaired vision to easily increase text size on the website
  • Share page with a friend function – to allow advisors and family members to easily share information with one another

If you can see the potential to generate better business results from your organisation’s website, you need to be talking to Nixon McInnes – a truly marketing-led agency.

To arrange an initial discussion call today on 0845 345 3462 and ask for Will or Tom.

Will McInnes wrote this on 16.11.05 – what do you think?
It's filed in the Design, NixonMcInnes, Our sites box